Advertising on Facebook can be one of the most effective ways to get new leads and grow relationships. But, unless you go in with a plan, you’ll expend a lot of time, energy, and money perfecting your approach. Luckily, Facebook Ads Manager allows for split-testing, which means you can simultaneously test out different variables in… Read more »
5 Ways You Can Increase Your ROI with Facebook’s Split Testing
Ep 83: Conquer Social Media Without Spending a Dime (with Katie Lance)
Katie Lance is the CEO and cofounder of Katie Lance Consulting. A nationally renowned speaker on digital marketing topics, she’s responsible for creating Inman’s Ambassadors program, as well as her own Social Smart Academy. Today on Stay Paid, Katie explains how you can use social media to build client relationships and transform your business—offering… Read more »
Ep: 72: Interview with Daniel Collison: How Financial Advisors Can Become Referable
Daniel Collison is a certified financial planner and in-demand coach with more than 25 years of experience in his field. He’s also the author of the book, The Financial Advisor’s Guide to Excellence. Today on Stay Paid, Daniel offers strategies for pain-free prospecting and discusses how financial advisors can get referrals without needing to… Read more »
Why Financial Advisors Need Millennial Clients
Over the past decade, there’s been quite a bit of heated discussion about the millennial generation. To be fair, much of this discussion has centered around stereotypes—avocado toast, anyone? There’s also a lot of disagreement about who millennials even are, with the word “millennial” serving as sort of a catch-all term for young people in… Read more »
5 Effective Summertime Follow-Up Strategies for Agents
While many businesses thrive in the summer, this season can be a bit hit-or-miss for real estate agents. Sure, the spring market provides ample opportunities for making new connections and getting plenty of buyer and seller leads. But the summer is, by nature, a difficult time to keep in touch. With so many past clients… Read more »
10 Finance Gurus You Should Know About
Access to financial information has never been more widespread. In many ways this is a blessing because it increases financial literacy around the world. In some ways, however, it is a bit of a curse. There are a lot of personalities out there spreading misinformation in the form of worthless coaching and get-rich-quick schemes. As… Read more »
Ep 95: How to Empower Your Business by Investing in Real Estate (with Linzee Ciprani)
Linzee Ciprani is a real estate agent, broker, and a business owner, based in Chester County, PA. She’s the founder and CEO of Round Table Real Estate Services, as well as Ciprani Consulting—an organization that recruits and trains employees for businesses across the country. Today on Stay Paid, Linzee discusses the power of… Read more »
5 Tips for Agents Looking to Market on a Budget
For top producers, there’s typically plenty of money available to pour into marketing campaigns. In those businesses, it’s all about trying to get the best possible ROI, rather than nickel-and-diming each expense to save a few bucks. The reality for many other agents is much different. While marketing is a priority, there simply isn’t a… Read more »
I Convinced My Brother to Quit His Job and Become an Agent
Quit your job. Become a Real Estate Agent. That’s basically the summarized version of what I encouraged my younger brother to do a little over 2 years ago. It was pretty nerve-wracking. Everything I believed about what it took to be successful in real estate was on the line—not to mention my brother’s livelihood. Here’s… Read more »
Ep 97: How to Improve Your Google Ranking by Thinking Organically (with Perry Marshall)
Perry Marshall is a leading business consultant and the author of Ultimate Guide to Google AdWords (the top selling book on internet advertising). On a previous episode of Stay Paid, he spoke with Luke and Josh about the many ways the 80/20 rule can be applied to business. Today, Perry discusses the connections between business… Read more »
Top 15 Fall Recipes to Share with Your Clients
Clients will connect with you on social media when they like what you have to say. But just because they’re following you, that doesn’t mean they want to constantly be bombarded with posts about your business. In order to maintain a meaningful relationship that results in more transactions down the line, you need to offer… Read more »
Ep 99: Ask Stay Paid: Luke and Josh Answer Your Sales and Marketing Questions
As we approach the 100thepisode of Stay Paid, we thought it would be fun to switch gears a bit. That’s why we asked our listeners to submit their very best sales and marketing questions for our hosts, Luke Acree and Josh Stike. This week on Stay Paid, Luke and Josh answer some of those… Read more »
