Whether you’re a real estate agent, financial advisor, insurance agent, or any other service-based sales professional, the only way you will survive automation is by rising above the mediocrity of a transactional service. What do I mean by transactional? Transactional service is executing the job in the way that your customers have come to expect—taking… Read more »
How to Outperform the iBuyers and Robo-Advisors
This is Business AND Personal: Win Facebook with This Two-Pronged Strategy
We’ve talked previously about the importance of creating a dedicated Facebook page for your business. But, the truth is, there are some features your personal profile offers that you just can’t get with a business page. That’s why service-based sales professionals should promote themselves on their personal profile, as well as their business page. Keep… Read more »
How Facebook Pixel Can Transform Your Business
Considering all the time and resources you spend marketing on Facebook, you want to know that you’re getting the best possible return on your investment. Facebook Pixel is a sophisticated piece of code that gives you a bird’s-eye view of your digital marketing efforts across Facebook and your website. And it’s revolutionizing the way people… Read more »
How to Survive the Attack of the Robo-Advisors
Automation has been a popular topic as of late, with the concern that many jobs currently occupied by actual humans will become obsolete as technology advances. Those who work in the financial services industry certainly aren’t immune to the threat of automation. In fact, there are already a number of popular apps and websites meant… Read more »
How to Review a Business on Facebook
Have you had an amazing experience with a business that you just have to share? Today on Put a Pin in It, Andrea Tremper shows you how to leave a glowing recommendation for a business on Facebook. Video Transcription Did you know that 88 percent of customers trust an online review as much as they… Read more »
Preparing for the 2023 Spring Market
March of 2020 saw the new spring market grind to a halt as COVID-related shutdowns and fear swept the country. Subsequently, real estate agents and brokers developed new and innovative ways to serve clients in the process of buying and selling their homes, paving the way for one of the most active and extended market… Read more »
How to Explain the End of Zillow Offers to Your Clients
For many real estate professionals, Zillow often seems to represent an existential threat to their businesses, and to the industry as a whole. The scale of their influence and impact, as well as their online dominance, have long been a source of frustration for agents and brokers. The launch of their iBuyer, Zillow Offers, in… Read more »
The 5 Best Sources of Real Estate Scripts
I’m assuming that if you’re reading this blog, it’s for one of two reasons: either you’ve decided to act on all that advice you’ve been getting about every agent’s need for good scripts, or the scripts you’re using haven’t lived up to their potential, and you’re looking for something better. So let me begin by… Read more »
Content Pillars for Social Media: A Beginner’s Guide for Busy Real Estate Agents
Social media managers can get deep into the weeds when developing their content pillars and aligning them with an overall social media marketing strategy. They consider factors such as page authority, keyword optimization, backlinks, and a bunch of other technical aspects that only the professionals truly understand. We won’t get that deep—your job is to… Read more »
10 Real Estate Podcasts You Need to Hear in 2019
Are you a real estate professional who’s looking to get inspired, stay productive, and, more importantly, take concrete steps to improve your business? There are dozens of podcasts out there that promise to give you the actionable advice you need to succeed. But who has time to listen to them all? Fortunately, we’ve done the… Read more »
Grow Your Real Estate Business through Strategic Partnerships
Generating a consistent stream of leads is the lifeblood of any successful real estate career, but you don’t have to rely solely on online marketing and open houses to achieve this. Consider an often underutilized yet incredibly effective strategy: building strong partnerships with related professionals. By collaborating strategically with others in your or an adjacent… Read more »
How to Create a Lead Magnet [FREE Examples]
When it comes to knowing how to create a lead magnet that attracts a steady stream of new prospects, there are some critical elements you won’t want to neglect. Whether you’re a real estate agent, insurance broker, financial professional, or other type of service provider, finding new clients can feel like an uphill battle. Cold… Read more »
