In the digital age, there are many sellers who are convinced they can be successful without the help of a qualified agent. But, as the lengthy lists of unsold FSBOs and expired listings will attest, many of those sellers don’t quite know what they’re getting into. If you’re an agent talking to a seller who’s… Read more »
Top 4 Reasons Why FSBOs Need a Real Estate Agent
How to Produce Engaging Video Content for the Web
Having a video presence online is a fun, useful way to directly address clients and potential clients. There are some really simple tips and tricks to help you avoid common mistakes and get the most out of each video you post. Keep it short. The first 3–5 seconds of the video are crucial. Don’t spend… Read more »
Take These 3 Steps to Create a Must-Follow Facebook Page
Before you start running ads for your products or services, you need to make sure your Facebook page is worth following. In other words, when people click on a link to your business page, they shouldn’t be subjected to a series of sales-oriented posts. Instead, they should find a carefully curated mix of content that… Read more »
How to Stand Out in Your Email Marketing
On any given day, most people have their inboxes flooded by dozens of different marketing campaigns. Although it may seem like it’s reached a saturation point, 74 percent of consumers say they prefer their commercial communications through email, and 66 percent of online consumers say that a marketing email has prompted them to make a… Read more »
4 Digital Marketing Trends You Can Use in 2019
It’s the beginning of a new year, and that means now is a great time to take stock of your current approach to promoting your business online. Digital marketing is a fickle beast, which means what worked well for you 12 months ago won’t necessarily work today. That’s why it’s so important to keep track… Read more »
Increase Your Open House Attendance
Is your open house looking more like an empty house? When selling a home, the open house process can seem stressful and tedious, but it is still a fantastic way to garner interest and increase demand for the home. If you’re having trouble getting people to your open house, don’t be so quick to chalk… Read more »
Boost Your E-Leads with Content Marketing
Everyone is online—your brother, your mom, your grandma, your grandma’s best friend. According to Statista, there were more than 4.2 billion internet users as of October 2018. That means that if you want your marketing efforts to reach your target audience, you without question need an online presence. The problem is that with so much… Read more »
The Complete Guide to Creating a Brand Identity for Real Estate Agents
At one time, all you needed to find success as a real estate agent was a box of business cards, a decent headshot, and a place to hang your license. Now, however, individual agents, team leaders, and brokers are working to define themselves and their services through branding and marketing. An effective real estate branding… Read more »
Top 10 Books Financial Advisors Should Read in 2021
There are several probable reasons why you’ve clicked on this article: You’re a financial advisor who knows that the difference between professionals and amateurs is that professionals work to stay on top of their game—and that includes reading the words of other successful professionals. You want some guidance to help you wade through the huge… Read more »
Preparing for the 2023 Spring Market
March of 2020 saw the new spring market grind to a halt as COVID-related shutdowns and fear swept the country. Subsequently, real estate agents and brokers developed new and innovative ways to serve clients in the process of buying and selling their homes, paving the way for one of the most active and extended market… Read more »
5 Easy Ways to Use Video Marketing for Real Estate
It seems that two things are generally true when it comes to video marketing for real estate: everyone knows they should be doing something and everyone is reluctant to start. For some people, the problem is tech-related—they’re just not sure what platforms to use and how to ensure a professional result. For others, the reluctance… Read more »
The 5 Best Sources of Real Estate Scripts
I’m assuming that if you’re reading this blog, it’s for one of two reasons: either you’ve decided to act on all that advice you’ve been getting about every agent’s need for good scripts, or the scripts you’re using haven’t lived up to their potential, and you’re looking for something better. So let me begin by… Read more »
