Everyone is online—your brother, your mom, your grandma, your grandma’s best friend. According to Statista, there were more than 4.2 billion internet users as of October 2018. That means that if you want your marketing efforts to reach your target audience, you without question need an online presence. The problem is that with so much… Read more »
Boost Your E-Leads with Content Marketing
Increase Your Open House Attendance
Is your open house looking more like an empty house? When selling a home, the open house process can seem stressful and tedious, but it is still a fantastic way to garner interest and increase demand for the home. If you’re having trouble getting people to your open house, don’t be so quick to chalk… Read more »
How to Stand Out in Your Email Marketing
On any given day, most people have their inboxes flooded by dozens of different marketing campaigns. Although it may seem like it’s reached a saturation point, 74 percent of consumers say they prefer their commercial communications through email, and 66 percent of online consumers say that a marketing email has prompted them to make a… Read more »
The Top 6 Facebook Trends in 2019 for Real Estate Agents
When you’re a real estate agent looking to grow your business online, it’s important to be aware of what your peers are doing. By taking advantage of the latest tools and strategies, you can find new, relevant ways to connect with your target demographic. In no particular order, here are 6 of the most relevant… Read more »
How to Produce Engaging Video Content for the Web
Having a video presence online is a fun, useful way to directly address clients and potential clients. There are some really simple tips and tricks to help you avoid common mistakes and get the most out of each video you post. Keep it short. The first 3–5 seconds of the video are crucial. Don’t spend… Read more »
Take These 3 Steps to Create a Must-Follow Facebook Page
Before you start running ads for your products or services, you need to make sure your Facebook page is worth following. In other words, when people click on a link to your business page, they shouldn’t be subjected to a series of sales-oriented posts. Instead, they should find a carefully curated mix of content that… Read more »
6 Outstanding Ideas Agents Can Use to Say Thank You
One of the biggest challenges presented by the COVID pandemic has been finding ways to stay connected while social distancing. For many real estate professionals, the end of the year is a time for hosting big events, organizing pop-by visits, and getting together for coffee or a meal. Since that still isn’t possible for most… Read more »
4 Types of Content Agents Need for Lead Generation
You may think that influencers are only celebrities, Instagram models, and big-time bloggers, but every niche and every market has its own influencers. When you create content that is helpful, relevant, and value-added, you create a community of fans and followers who look to you for advice and inspiration. Over time, you’ll be top of… Read more »
The Complete Guide to Creating a Brand Identity for Real Estate Agents
At one time, all you needed to find success as a real estate agent was a box of business cards, a decent headshot, and a place to hang your license. Now, however, individual agents, team leaders, and brokers are working to define themselves and their services through branding and marketing. An effective real estate branding… Read more »
Top 10 Books Financial Advisors Should Read in 2021
There are several probable reasons why you’ve clicked on this article: You’re a financial advisor who knows that the difference between professionals and amateurs is that professionals work to stay on top of their game—and that includes reading the words of other successful professionals. You want some guidance to help you wade through the huge… Read more »
Preparing for the 2023 Spring Market
March of 2020 saw the new spring market grind to a halt as COVID-related shutdowns and fear swept the country. Subsequently, real estate agents and brokers developed new and innovative ways to serve clients in the process of buying and selling their homes, paving the way for one of the most active and extended market… Read more »
7 Ways Agents Can Differentiate Their Service from the Competition
As of September 2023, the National Association of REALTORS® had a membership roster of more than 1.5 million people. Odds are, wherever you are there are plenty of other agents competing for the same clients and listings. So how can you ensure that your service and personality stands out so you can generate leads more… Read more »
