On any given day, most people have their inboxes flooded by dozens of different marketing campaigns. Although it may seem like it’s reached a saturation point, 74 percent of consumers say they prefer their commercial communications through email, and 66 percent of online consumers say that a marketing email has prompted them to make a purchase. These are some of the most effective ways to find yourself succeeding with online marketing.
Personalize your subject lines.
By adding a customized element to your email subject line, you prioritize the consumer and give them more of a reason to click on the email. By doing this, your email is over 22 percent more likely to be opened in the first place. To market via email properly, it’s important to structure an experience from start to finish, and the right subject line gets the ball rolling.
Format for smartphones.
More than half of emails are opened on smartphones. As a result, always prioritize how the email will look on a smartphone first. To do this, emphasize single column layouts and use larger text. Be as concise as possible. What may seem like a couple short sentences on a computer could easily end up looking like a short novel when formatted for a smartphone.
Don’t flood the inbox.
Sending emails regularly is the most effective way to make something out of your marketing campaign. However, sending too many emails will leave your audience annoyed, and it will be hard for them to decide which email to open. 86 percent of customers want to receive a promotional email at least once a month, but only 15 percent would like to see an email daily. If you don’t want to miss out on that small, but significant number of customers, consider offering two separate groups of email recipients. Let customers choose if they’d like to receive emails daily or on a more sporadic basis to ensure satisfaction.
If you want your email to be clicked through, incorporating videos is the best way to achieve that. Implix—an email marketing leader—recently reported 96 percent higher click through rates; people clearly have their interest peaked by the option to watch a video.
Follow up immediately.
Have a system in place to reach out to new customers or trial users. This doesn’t mean you need to try making a sale right away. Instead, take the time to welcome them, explain the value you can offer them, and perhaps toward the end of the email include some information to put them on track to make a purchase.
Email marketing can be a tough nut to crack. But with persistence and customized, timely emails you will start to see results.