How can you spark that all-important conversation that leads to your next lead—and your next deal? We recently heard about a client who hands out promotional copies of her magazine to the customer behind her in the Starbucks line. This gives her the opportunity to provide value and start a dialogue with neighbors and potential… Read more »
8 Lead Gen Tactics For Agents Your Competitors Aren’t Using
Common Geofarming Mistakes (and What You Should Do Instead)
Farming is one of the most effective strategies you can use to zone in on a target market and become the dominant real estate agent in a specific area or with a specific demographic. While many have mastered the basics of farming, agents can get better results from farming by avoiding common mistakes and remembering… Read more »
What to Send to Your Email List
Your email list is a great way to keep people in your circle updated and informed—letting them know what you’re up to, as well as what you have to offer. It might be tough to decipher what information is worth sharing and how often to send out emails, but, once you find a good rhythm,… Read more »
The Benefits of Client Testimonials for Agents
In an industry like real estate, client management is more than a buzzword. In fact, it’s a main factor in what keeps your business afloat. Not only can client satisfaction make your job easier, it can lead to powerful client testimonials that can help increase the volume of your sales. But you may be wondering—just… Read more »
How to Track Print Ads in Google Analytics
Google Analytics is a great tool for tracking your online marketing efforts. But what about when your ads aren’t online? Here’s a nifty trick for that. Google Analytics can be a great tool to improve your marketing efforts. It can show you where your visitors are coming from and what they do while they’re on… Read more »
10 Tips Agents Can Use to Advertise on Social Media
Implementing a focused social media strategy seems to be a perpetual resolution for real estate professionals. With so many platforms and so many ways to approach the task, it’s no wonder social media becomes either a dreaded task or an afterthought for many agents and brokers. If you are trying to jumpstart your online presence,… Read more »
How to Invest in Real Estate as a Real Estate Agent
For many real estate agents, there’s a desire to move beyond the transactional and build a real estate business focused on long-term financial growth and stability. By investing in real estate, either in your local market or in desirable markets around the country, you can create a portfolio of properties that grow in value through… Read more »
Your End-of-the-Year Agent Checklist
You may be looking forward to the end of the year as a time to catch your breath between the unpredictable 2020 market and the sure-to-be-active Spring 2021 market. However, it’s important to use the precious downtime around the holidays to take care of your business and plan for the future. Below you’ll find an… Read more »
5 Lead-Producing Direct Mail Marketing Ideas for Real Estate Agents
Updated September 20, 2023 The most successful direct mail campaigns provide genuine value that get you past the trash can and into the home Even today, when everyone seems glued to a computer screen or a smartphone, direct mail is still an effective way for real estate agents to get their brand and message in… Read more »
7 Indispensable Virtual Tools Every Agent Needs
In recent years, we’ve all learned that “business as usual” as taken on new meaning. In real estate, for example, agents and clients alike have grown accustomed to the convenience of virtual showings and transaction management, which have proven to provide better communication and greater flexibility than ever before. Whatever your plans for your real… Read more »
What to Do After You Get Your Real Estate License
I remember the blind panic I felt when I started working with my first real estate client. All at once, I realized that all of the facts and figures I had memorized for my licensure test were useless for the nuts and bolts skills I suddenly needed. I didn’t know what documents I needed to… Read more »
What to Do Your First Year as a Real Estate Agent
A month-by-month guide to a profitable first year. The process of obtaining a real estate license involves months of planning and preparation, only to find out that you’ve done little to prepare for the actual day-in and day-out practice of real estate. Once you’ve passed your test, it’s time to get to work building your… Read more »
