Real estate is an information-rich industry, and being a real estate agent requires you to continue to learn and grow throughout your career. While there’s a lot to be said for getting out there and putting boots on the ground to learn about your local market, you’ll probably find that you need more instruction than… Read more »
Training for Real Estate Agents: Beyond the Brokerage
7 Top Agents Share Their Strategies for How to Market Yourself as a Real Estate Agent
It’s official! Among marketing strategies for real estate agents, building relationships is the leading strategy for success. When I was first preparing to write this blog, I found myself pulled in all directions. There is a mound of information out there about how to market yourself as a real estate agent. Frankly, I feel great… Read more »
If AI Is Choosing Agents, Will It Recommend You?
If a buyer asked ChatGPT to recommend the best agent in your market, would your name show up? For many agents, the answer is no—and not because they aren’t good at what they do. It’s because their online presence isn’t built for how AI searches for information. On a recent episode of Stay Paid podcast,… Read more »
Why consistency beats perfection in real estate marketing
Most agents are looking for the perfect marketing strategy when what they actually need is momentum. That idea shows up repeatedly throughout this Stay Paid live Q&A episode, where callers ask practical questions about YouTube, seller lead generation, and social media consistency. The answers are tactical, but the bigger lesson running underneath the conversation is… Read more »
The Best Marketing Strategies for Your Small Business
Of all the types of marketing strategies out there, the one I’m about to discuss with you is easy to understand, simple to implement, and, above all, exceptionally effective. And whether you’re a real estate agent, independent financial advisor, insurance broker, roofer, landscaper, interior designer, or any other type of small business owner, you can… Read more »
Why Postcards Work: The Power of Tangible Marketing in a Digital World
In an age dominated by emails, social media ads, and online videos, it might be tempting to think of traditional marketing tools like postcards as outdated. But the truth is that postcards remain one of the most effective ways to connect with potential clients and build lasting relationships. In fact, many businesses actually see better… Read more »
How to Use the Green Screen on Instagram: A Beginner’s Guide for Real Estate Agents
If you’re an agent wanting to know how to put a background on a video for Instagram, you’re in the right place. When it comes to grasping the core principles of a new skill quickly, one of the best approaches to take is seeking guidance from a master. So when I was asked to write… Read more »
How to Get Real Estate Seller Leads (2025 Guide)
Updated January 2025 In a low-inventory market, what more can agents do to generate real estate seller leads? When you’re in the thick of an ongoing low-inventory market, trying to keep your real estate business from going under, platitudes like “Markets are always shifting” and “Just wait it out, it’ll be fine” are not helpful…. Read more »
6 Video Marketing Tips for Real Estate Agents
Guest blogger Andre Oentoro promotes videos as marketing tools that excel at immediately capturing and keeping your audience’s attention, engaging them for longer periods, and enhancing recall. The internet and advent of third-party platforms like Zillow have forever changed how people look for available properties. While people most often find their real estate agent… Read more »
AI for Realtors®: How Agents Can Use Artificial Intelligence to Generate Real Estate Leads
Lead generation is the lifeblood of every real estate agent’s success, but it tends to be a time-consuming, inefficient, and frustrating process. Enter artificial intelligence, or AI lead generation. Designed to collect, analyze, and interpret mountains of data, real estate AI has an enormous capacity to identify promising leads, understand what they want, and create… Read more »
5 Tips for Nurturing and Closing Leads from Zillow and Realtor.com
With so many of the national real estate portals—Realtor.com, Zillow, and others—generating and offering leads for sale, purchased internet leads have become a source for many of today’s real estate professionals. But, once you’ve purchased and received the lead, how do you turn that into viable business? The advent and continuing rise of third-party, pay-to-play… Read more »
11 Wildly Effective Social Media Marketing Ideas for Insurance Agents
Being in a highly regulated industry can be tough when looking for social media marketing ideas. Still, there are plenty of opportunities to use social media! If you’re an independent insurance agent who struggles with attracting qualified leads and being remembered by your name rather than by the name of the carriers whose policies you’ve… Read more »
