If a buyer asked ChatGPT to recommend the best agent in your market, would your name show up?

For many agents, the answer is no—and not because they aren’t good at what they do. It’s because their online presence isn’t built for how AI searches for information.

On a recent episode of Stay Paid podcast, Rajeev Sajja, Chief AI Officer at BrightMLS, explained that 61% of consumers already use AI tools like ChatGPT to evaluate real estate agents.

That shift is creating a new kind of visibility problem. If your bio, reviews, and content aren’t structured for AI search, you may be invisible to the very consumers looking for an agent.

In this episode, Rajeev shares how AI search works, how agents can optimize their online presence to appear in results, and how to start building real AI skills without feeling overwhelmed.

How are buyers using AI to choose real estate agents?

For years, online visibility meant one thing: showing up on Google.

Today, many consumers are skipping traditional search and asking AI tools direct questions instead.

Questions like:

“Who are the best real estate agents in Blue Bell, Pennsylvania?”
“Which agents specialize in luxury homes near me?”
“Who sells the most homes in my area?”

According to research Rajeev shared during the episode, 61% of buyers and sellers already use AI to help find or evaluate an agent, and nearly all of them say the experience is helpful.

That means consumers now have something they’ve never had before: a digital assistant helping them research agents.

And that assistant is pulling information from across the internet—bios, reviews, websites, articles, videos, and profiles—to determine which agents to recommend.

If your digital footprint doesn’t provide the right signals, AI simply won’t surface your name.

 What is Generative Engine Optimization (GEO)?

Rajeev describes the shift as moving from traditional SEO (Search Engine Optimization) to GEO—Generative Engine Optimization.

Instead of optimizing content only for search engines like Google, agents now need to ensure their information is structured so AI models can understand and reference it.

That starts with something surprisingly simple: your online bio.

Many agents treat their bio like a résumé filled with internal industry awards or brokerage recognitions. The problem is that neither consumers nor AI systems understand those signals.

For example, titles like Chairman’s Circle Diamond might be meaningful inside the industry, but they don’t tell a consumer—or an AI model—what you actually do.

To make this easier, Rajeev created an AI-powered Agent Bio Visibility Optimizer that interviews you and helps rewrite your bio so it sends stronger signals to AI search engines.

Instead of awards, emphasize things buyers actually care about:

• how many homes you’ve sold
• what neighborhoods you specialize in
• what price points you serve
• what types of clients you help

For example:

“Helped 60 families buy or sell homes in Chesapeake, Virginia last year, specializing in waterfront properties.”

Statements like this create clear signals that both consumers and AI tools can interpret.

Are your reviews helping AI understand your expertise?

Another area agents often overlook is how reviews influence AI recommendations.

Many agents have strong review systems in place, but the content of those reviews matters more than most people realize.

Generic feedback like:

“Luke was amazing!”
“Great experience!”

is helpful socially, but it doesn’t provide much information for AI systems trying to understand what you specialize in.

Instead, Rajeev suggests guiding clients to include more descriptive language in their reviews.

For example:

“Luke helped us buy a luxury home in Blue Bell, Pennsylvania and negotiated a great deal.”

Reviews written this way give AI more context about your expertise, market, and property type.

Over time, those signals compound across the web, helping AI systems understand exactly what kind of agent you are.

What type of content helps you appear in AI search results?

Your bio and reviews are only part of the picture.

AI systems also rely heavily on public content across the web to determine authority and relevance.

Rajeev highlighted several sources that AI models frequently reference:

• blog articles answering consumer questions
• YouTube videos explaining local market trends
• public Facebook group discussions
• agent websites and profile pages

One key principle is quality over quantity.

Rather than producing dozens of generic articles, focus on creating helpful content that answers real questions buyers and sellers ask.

Rajeev even built an AI Answer Builder tool that interviews you about a topic and then helps turn your expertise into a full article designed to answer the types of questions buyers ask AI tools.

For example:

• “Should I sell my home before buying in today’s market?”
• “What does $700,000 buy in Blue Bell, Pennsylvania?”
• “How competitive is the luxury market right now?”

Content that answers real questions not only helps consumers—it also gives AI systems valuable information to reference when recommending agents.

How should agents actually start using AI?

One of the biggest misconceptions Rajeev sees is that many agents try AI once, get mediocre results, and assume the technology isn’t useful.

In reality, the biggest difference between average and powerful results often comes down to how you prompt AI.

The best results happen when AI is given clear roles, context, and expectations.

For example, instead of asking:

“Write a listing description.”

You might prompt AI with:

“Act as an experienced real estate copywriter. Interview me first about the property, then write a compelling listing description designed to attract buyers searching for homes near top-rated schools.”

That extra context dramatically improves the output.

Rajeev describes AI not as a replacement for expertise, but as a sparring partner or second brain—something that helps refine ideas, analyze data, and handle repetitive tasks.

As he puts it:

“The best use of AI is when nobody knows you’re using AI.”

What can agents do in the next 30 days to build AI skills?

For agents feeling overwhelmed by how quickly AI is evolving, Rajeev recommends a simple approach: a 30-day AI challenge.

Spend just 15 minutes a day experimenting with AI tools.

Try something new each day, such as:

• writing listing descriptions using AI tools like Rajeev’s Listing Description Creator
• analyzing market data
• drafting marketing emails
• brainstorming social media ideas
• organizing business documents

The goal isn’t mastery overnight.

Rajeev also shared tools that can dramatically improve productivity. One example is Wispr Flow, a voice-powered AI tool that allows you to dictate ideas instead of typing, helping you move faster when writing emails, notes, or prompts.

It’s building familiarity and discovering practical ways AI can make everyday tasks faster and easier.

Over time, those small experiments often lead to breakthroughs in productivity and marketing.

Why the future of real estate will still be human

Despite all the discussion about AI, Rajeev emphasizes that the most successful agents will still win on something technology cannot replicate: human connection.

AI can automate repetitive tasks, analyze data, and generate ideas. But it cannot replace trust, relationships, or the emotional guidance buyers and sellers need during major life decisions.

His advice to agents is simple:

Automate the ordinary so you can personalize the extraordinary.

When agents use AI to handle routine work, they gain more time to focus on the conversations, relationships, and service that truly build long-term business.

Want to stay visible to your database and referral network?

Technology may change how consumers discover agents, but one principle remains constant: the agents who stay top of mind generate the most referrals.

ReminderMedia helps real estate professionals maintain consistent communication with their network through automated marketing systems designed to keep you visible year-round.

From branded magazines and newsletters to digital marketing campaigns, ReminderMedia helps you stay connected with the people most likely to send you business.

Learn how ReminderMedia can help you stay top of mind and generate more referrals. Download a free sample today.