Time Management That Will Create Order for You and Value for Your Clients I don’t have to tell you that time management for real estate agents can be a challenge. I’ve never met a career agent who didn’t wish they had more time in their day to do the things they need or want to… Read more »
5 Simple Time-Management Strategies for Real Estate Agents
7 Ways Agents Can Differentiate Their Service from the Competition
As of September 2023, the National Association of REALTORS® had a membership roster of more than 1.5 million people. Odds are, wherever you are there are plenty of other agents competing for the same clients and listings. So how can you ensure that your service and personality stands out so you can generate leads more… Read more »
6 Outstanding Ideas Agents Can Use to Say Thank You
One of the biggest challenges presented by the COVID pandemic has been finding ways to stay connected while social distancing. For many real estate professionals, the end of the year is a time for hosting big events, organizing pop-by visits, and getting together for coffee or a meal. Since that still isn’t possible for most… Read more »
Diversifying Your Current Client Base
The past year-plus of pandemic living has, in many ways, made many people and communities withdraw from their accustomed way of living. While some have found it easy and exciting to branch out and return to their previous level of social interaction, others may still be struggling to find their footing in a post-pandemic world…. Read more »
Real Estate Newsletters for Clients – Ideas and Options
After a while, coming up with new ideas for your real estate client newsletter can be . . . how do I say this nicely . . . trying. You’ve written the usual articles: tips for homebuyers and sellers, renovations with the highest ROI, the importance of curb appeal, what to look for in an… Read more »
3 Tough Real Estate Questions Every New Agent Needs to Be Prepared to Answer
How long have you been an agent? Why should I do business with you? How are you going to find/sell my house? Whether you’re preparing for your first listing presentation or you’ve already been through your first and are suffering some mild trauma, I want to put you at ease by sharing some positive news…. Read more »
7 Ways to Promote Yourself and Your Real Estate Listings With Video
You hear all the time that video marketing is an effective way to promote your listings and your business as a real estate professional. However, for many agents and brokers, it can be intimidating to consider launching a video presence online and on social media. The good news? You don’t have to look like an… Read more »
4 Types of Content Agents Need for Lead Generation
You may think that influencers are only celebrities, Instagram models, and big-time bloggers, but every niche and every market has its own influencers. When you create content that is helpful, relevant, and value-added, you create a community of fans and followers who look to you for advice and inspiration. Over time, you’ll be top of… Read more »
How You Can Put Your Marketing Budget to Good Use During Quarantine
If you’re like most small business owners, you’ve probably used your time since the coronavirus crisis began to think about ways to cut your budget. And while this is a valid strategy to consolidate your expenses and can help ensure your business makes it out of the crisis relatively unscathed, you may be cutting back… Read more »
Best Practices for Communicating with Clients
When we talk about client communication, we often talk about avenues for communication. These may include social media posts, direct mail, blogs, email blasts, or other marketing and promotional materials. However, we don’t always talk about strategies for effective communication. Remember, client communication is not a one-way street—it involves absorbing information as well as providing… Read more »
The Essential Content Marketing Plan for Real Estate Agents
In many industries, content creation and distribution has been a standard marketing practice for many years. However, in the real estate industry, many agents and brokers are just starting to adopt best practices for content. If you’re like many of your colleagues, your professional resolution includes getting on board with a more effective and consistent… Read more »
The Best Marketing Plan for Financial Advisors – What the Data Say
Updated May 5, 2021 There is no shortage of advice available to financial advisors and broker-dealers about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new advisor who’s only… Read more »
