Is your open house looking more like an empty house? When selling a home, the open house process can seem stressful and tedious, but it is still a fantastic way to garner interest and increase demand for the home. If you’re having trouble getting people to your open house, don’t be so quick to chalk… Read more »
Increase Your Open House Attendance
How to Stand Out in Your Email Marketing
On any given day, most people have their inboxes flooded by dozens of different marketing campaigns. Although it may seem like it’s reached a saturation point, 74 percent of consumers say they prefer their commercial communications through email, and 66 percent of online consumers say that a marketing email has prompted them to make a… Read more »
The Top 6 Facebook Trends in 2019 for Real Estate Agents
When you’re a real estate agent looking to grow your business online, it’s important to be aware of what your peers are doing. By taking advantage of the latest tools and strategies, you can find new, relevant ways to connect with your target demographic. In no particular order, here are 6 of the most relevant… Read more »
How to Produce Engaging Video Content for the Web
Having a video presence online is a fun, useful way to directly address clients and potential clients. There are some really simple tips and tricks to help you avoid common mistakes and get the most out of each video you post. Keep it short. The first 3–5 seconds of the video are crucial. Don’t spend… Read more »
What the Launch of Zillow Offers Means for Agents
The increasing power of Zillow’s online platform since its launch in December 2004 has always been the source of a love it or loathe it conundrum for real estate professionals. While some enjoyed the access the platform gave them to buyer leads through its Premier Agent program, others saw the platform as double-dipping, forcing them… Read more »
The Best Marketing Plan for Financial Advisors – What the Data Say
Updated May 5, 2021 There is no shortage of advice available to financial advisors and broker-dealers about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new advisor who’s only… Read more »
The Essential Content Marketing Plan for Real Estate Agents
In many industries, content creation and distribution has been a standard marketing practice for many years. However, in the real estate industry, many agents and brokers are just starting to adopt best practices for content. If you’re like many of your colleagues, your professional resolution includes getting on board with a more effective and consistent… Read more »
Best Practices for Communicating with Clients
When we talk about client communication, we often talk about avenues for communication. These may include social media posts, direct mail, blogs, email blasts, or other marketing and promotional materials. However, we don’t always talk about strategies for effective communication. Remember, client communication is not a one-way street—it involves absorbing information as well as providing… Read more »
6 Outstanding Ideas Agents Can Use to Say Thank You
One of the biggest challenges presented by the COVID pandemic has been finding ways to stay connected while social distancing. For many real estate professionals, the end of the year is a time for hosting big events, organizing pop-by visits, and getting together for coffee or a meal. Since that still isn’t possible for most… Read more »
The Complete Guide to Creating a Brand Identity for Real Estate Agents
At one time, all you needed to find success as a real estate agent was a box of business cards, a decent headshot, and a place to hang your license. Now, however, individual agents, team leaders, and brokers are working to define themselves and their services through branding and marketing. An effective real estate branding… Read more »
4 Types of Content Agents Need for Lead Generation
You may think that influencers are only celebrities, Instagram models, and big-time bloggers, but every niche and every market has its own influencers. When you create content that is helpful, relevant, and value-added, you create a community of fans and followers who look to you for advice and inspiration. Over time, you’ll be top of… Read more »
5 Easy Ways to Use Video Marketing for Real Estate
It seems that two things are generally true when it comes to video marketing for real estate: everyone knows they should be doing something and everyone is reluctant to start. For some people, the problem is tech-related—they’re just not sure what platforms to use and how to ensure a professional result. For others, the reluctance… Read more »
