On any given day, most people have their inboxes flooded by dozens of different marketing campaigns. Although it may seem like it’s reached a saturation point, 74 percent of consumers say they prefer their commercial communications through email, and 66 percent of online consumers say that a marketing email has prompted them to make a… Read more »
How to Stand Out in Your Email Marketing
The Top 6 Facebook Trends in 2019 for Real Estate Agents
When you’re a real estate agent looking to grow your business online, it’s important to be aware of what your peers are doing. By taking advantage of the latest tools and strategies, you can find new, relevant ways to connect with your target demographic. In no particular order, here are 6 of the most relevant… Read more »
How to Produce Engaging Video Content for the Web
Having a video presence online is a fun, useful way to directly address clients and potential clients. There are some really simple tips and tricks to help you avoid common mistakes and get the most out of each video you post. Keep it short. The first 3–5 seconds of the video are crucial. Don’t spend… Read more »
4 Digital Marketing Trends You Can Use in 2019
It’s the beginning of a new year, and that means now is a great time to take stock of your current approach to promoting your business online. Digital marketing is a fickle beast, which means what worked well for you 12 months ago won’t necessarily work today. That’s why it’s so important to keep track… Read more »
Take These 3 Steps to Create a Must-Follow Facebook Page
Before you start running ads for your products or services, you need to make sure your Facebook page is worth following. In other words, when people click on a link to your business page, they shouldn’t be subjected to a series of sales-oriented posts. Instead, they should find a carefully curated mix of content that… Read more »
The 5 Best Sources of Real Estate Scripts
I’m assuming that if you’re reading this blog, it’s for one of two reasons: either you’ve decided to act on all that advice you’ve been getting about every agent’s need for good scripts, or the scripts you’re using haven’t lived up to their potential, and you’re looking for something better. So let me begin by… Read more »
The Best Marketing Plan for Financial Advisors – What the Data Say
Updated May 5, 2021 There is no shortage of advice available to financial advisors and broker-dealers about how to market their businesses. I’ve seen advice ranging from sending birthday and holiday cards to hiring a marketing firm or consultant whose expertise is working with financial services professionals. But if you’re a new advisor who’s only… Read more »
The Essential Content Marketing Plan for Real Estate Agents
In many industries, content creation and distribution has been a standard marketing practice for many years. However, in the real estate industry, many agents and brokers are just starting to adopt best practices for content. If you’re like many of your colleagues, your professional resolution includes getting on board with a more effective and consistent… Read more »
Best Practices for Communicating with Clients
When we talk about client communication, we often talk about avenues for communication. These may include social media posts, direct mail, blogs, email blasts, or other marketing and promotional materials. However, we don’t always talk about strategies for effective communication. Remember, client communication is not a one-way street—it involves absorbing information as well as providing… Read more »
6 Outstanding Ideas Agents Can Use to Say Thank You
One of the biggest challenges presented by the COVID pandemic has been finding ways to stay connected while social distancing. For many real estate professionals, the end of the year is a time for hosting big events, organizing pop-by visits, and getting together for coffee or a meal. Since that still isn’t possible for most… Read more »
Top 10 Books Financial Advisors Should Read in 2021
There are several probable reasons why you’ve clicked on this article: You’re a financial advisor who knows that the difference between professionals and amateurs is that professionals work to stay on top of their game—and that includes reading the words of other successful professionals. You want some guidance to help you wade through the huge… Read more »
4 Types of Content Agents Need for Lead Generation
You may think that influencers are only celebrities, Instagram models, and big-time bloggers, but every niche and every market has its own influencers. When you create content that is helpful, relevant, and value-added, you create a community of fans and followers who look to you for advice and inspiration. Over time, you’ll be top of… Read more »
