Real estate is an unpredictable business, and it can change based on financial, social, and even natural events. When times are good, new agents flood the market, looking to hit the ground running. However, when times are bad, many agents are unprepared to weather even the most foreseeable downturns. Protecting your business during difficult times… Read more »
10 Ways to Protect Your Real Estate Business From Market Fluctuations
15 Cheap Marketing Ideas for Real Estate Agents on a Budget
Let’s say you’re a real estate agent who’s fairly new to the business, or you’re a broker who’s starting to build a team, and you’ve got to figure out how to manage marketing for a small business on a tight budget. Well, rest easy because you’ve come to the right place! I’ve got some inexpensive… Read more »
The Complete Guide to How to Become a Luxury Real Estate Agent
Updated Congratulations! You’ve found what you’ve been looking for: a comprehensive source that addresses everything you need to know most about breaking into the luxury market. Best of all, it does it all in ONE place. Read on to discover: Why you might (or might not) choose to become a luxury real estate agent. Who… Read more »
Understanding Copyright: How to Safely Incorporate Internet Images into Your Marketing
“Can I get in trouble for using Google Images on my website?” Well, it depends. Images are vital to effective marketing, but reality is that you can’t go around willy-nilly copying and pasting ones you find on Google or social media for your own personal or business use. If you do, there’s a high probability… Read more »
5 Best Social Media Management Tools for Small Business in 2025
From content sourcing to completely automated solutions, these are the five best social media management tools for small business owners to boost their engagement. At the risk of stating the obvious, posting content to social media is one of the most crucial strategies for small business owners in today’s digital age. Do it well, and… Read more »
The Ultimate Guide to Repurposing Content across Email, Social, and Print
If you’ve ever felt overwhelmed by the pressure to constantly create new content for your business, you’re not alone. Between email newsletters, social media updates, and print campaigns, it can feel like a full-time job just to keep your brand visible. But here’s the good news—you don’t need to start from scratch every time. All… Read more »
Why Community Engagement is Crucial to Your Success
The foundation of business is relationships. When you build and maintain solid relationships with your clients, you’ll bring in a steady stream of referrals and repeat transactions. The key to establishing and strengthening relationships is community engagement. People want to know, like, and trust you The reason why so many prospecting efforts miss the mark… Read more »
3 Practices Every Business Should Continue Post-Quarantine
Despite this being a strange and difficult time for business owners, many have gotten creative and adapted in order to stay afloat. Whether it be offering takeout or upping their online marketing, innovation has been the name of the game. But what happens when quarantine ends and business is allowed to resume as normal? Should… Read more »
How to Invest in Real Estate as a Real Estate Agent
For many real estate agents, there’s a desire to move beyond the transactional and build a real estate business focused on long-term financial growth and stability. By investing in real estate, either in your local market or in desirable markets around the country, you can create a portfolio of properties that grow in value through… Read more »
How to Get Amazing Testimonials from Clients
Customer testimonials can be one of the most powerful tools for growing your business. Think about it: when you’re looking to hire a contractor or make a major purchase (like a car), what do you do? If you’re like me, you go online and read reviews. Don’t take my word for it. A 2022 survey… Read more »
3 Ways Agents Can Stay Relevant in the Face of New Real Estate Tech
Staying relevant as an agent is crucial to your success, but with the continuous introduction of newer real estate tech, it can feel like quite the challenge. Here are things you can do to stay on top of your game no matter what the “next big thing” might be. Video Transcription We’ve all heard the… Read more »
Top 4 Reasons Why FSBOs Need a Real Estate Agent
In the digital age, there are many sellers who are convinced they can be successful without the help of a qualified agent. But, as the lengthy lists of unsold FSBOs and expired listings will attest, many of those sellers don’t quite know what they’re getting into. If you’re an agent talking to a seller who’s… Read more »
