Door knocking in the real estate industry is more than just a method of acquiring properties or clients; it’s an opportunity to build relationships and provide value. How do you know when something is worth doing? The answer is, naturally, subjective. Your decision will depend on various factors and personal considerations, including your enthusiasm for… Read more »
Real Estate Agents Want to Know—Is Door Knocking Worth It?
Is Buying Real Estate Leads Worth It in 2024?
Beyond the pros and cons, there is a bigger picture to consider when deciding whether paying for real estate leads is worth it The best lead generation system for Realtors® is the one that works for you. Some agents find great success with organic strategies, such as door knocking and blogging. Conversely, others rely on… Read more »
ReminderMedia Branded Magazines Readership Survey
31% of recipients were prompted to refer the professional who sent them the magazine in the last 12 months. Why conduct a readership survey? In January 2023, we engaged GfK MRI to conduct an online study of your clients—the people who receive both the print and digital versions of American Lifestyle, Start Healthy, and Good… Read more »
How to Write an Email Marketing Newsletter: A Guide for People Who Aren’t Writers (or Even Marketers)
Let me guess. You’re either a small business owner who’s discovered that you need to do way more writing than you ever planned to (or maybe you were hoping to avoid it entirely) . . . Or you work for said business owner and the part of your job description that includes “other duties… Read more »
Top 25 Best Referral Partners for Realtors®
Partner with These Businesses to Get Free Real Estate Leads Forming an agreement with strategic partners to share referrals is among the fastest, easiest ways to get real estate leads. Get your FREE referral partner worksheet here. A large host of studies report that referrals are among the most trusted sources of product and service… Read more »
Proven, Road-Tested Ways to Get Real Estate Referrals
7 Stay Paid Podcast Guests Share Their Strategies The 4th and final part in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies It’s not often you find a resource that will give you a truly tested and proven solution to a problem. You’ll easily find “ideas,” “suggestions,” “tips,” and the like,… Read more »
How Million-Dollar Agents Use Client Appreciation Events to Get Referrals
Part 2 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies Why client appreciation events are not as popular among real estate agents as they are, say, among financial advisors, I can’t imagine. But this is something I do know . . . If you’re an agent (or, frankly, any other… Read more »
Here’s What Agents Should Post on Facebook and Social Media
What should real estate agents post on social media? What’s the best content for real estate agents? What should real estate agents posts on Facebook? How do I get people to interact with my social media? What are some real estate content ideas? What social media should real estate agents use? These are questions we… Read more »
10 Ways New Agents Can Adapt to Changes in the Real Estate Market
Since hitting a trough in the years following the 2008 mortgage meltdown, the number of real estate agents in the United States has grown steadily, reaching almost 1.5 million by the end of 2020, according to the National Association of REALTORS®. This upward trend has been helped along, no doubt, by the record-setting pace of… Read more »
How to Outperform the iBuyers and Robo-Advisors
Whether you’re a real estate agent, financial advisor, insurance agent, or any other service-based sales professional, the only way you will survive automation is by rising above the mediocrity of a transactional service. What do I mean by transactional? Transactional service is executing the job in the way that your customers have come to expect—taking… Read more »
Don’t Skip Office Hours as a New Agent
As a new agent, it’s tricky to decide how much time you should be spending in the office. You’ll even read a plethora of varying answers online. But, we want to set the record straight. When it comes to determining your hours, the question you should really be asking yourself is not how much time,… Read more »
How Facebook Pixel Can Transform Your Business
Considering all the time and resources you spend marketing on Facebook, you want to know that you’re getting the best possible return on your investment. Facebook Pixel is a sophisticated piece of code that gives you a bird’s-eye view of your digital marketing efforts across Facebook and your website. And it’s revolutionizing the way people… Read more »
