Among the available marketing strategies for financial advisors, social media is fast becoming a way for independent broker-dealers and registered investment advisors to level the playing field and grow their practices In the increasingly competitive world of expert financial services, the role of marketing has taken on new significance. While traditional marketing methods still have… Read more »
What Financial Professionals Should Be Posting to Social Media to Attract Leads
Real Estate Agents Want to Know—Is Door Knocking Worth It?
Door knocking in the real estate industry is more than just a method of acquiring properties or clients; it’s an opportunity to build relationships and provide value. How do you know when something is worth doing? The answer is, naturally, subjective. Your decision will depend on various factors and personal considerations, including your enthusiasm for… Read more »
Is Buying Real Estate Leads Worth It in 2024?
Beyond the pros and cons, there is a bigger picture to consider when deciding whether paying for real estate leads is worth it The best lead generation system for Realtors® is the one that works for you. Some agents find great success with organic strategies, such as door knocking and blogging. Conversely, others rely on… Read more »
Content Pillars for Social Media: A Beginner’s Guide for Busy Real Estate Agents
Social media managers can get deep into the weeds when developing their content pillars and aligning them with an overall social media marketing strategy. They consider factors such as page authority, keyword optimization, backlinks, and a bunch of other technical aspects that only the professionals truly understand. We won’t get that deep—your job is to… Read more »
How to Write an Email Marketing Newsletter: A Guide for People Who Aren’t Writers (or Even Marketers)
Let me guess. You’re either a small business owner who’s discovered that you need to do way more writing than you ever planned to (or maybe you were hoping to avoid it entirely) . . . Or you work for said business owner and the part of your job description that includes “other duties… Read more »
Top 25 Best Referral Partners for Realtors®
Partner with These Businesses to Get Free Real Estate Leads Forming an agreement with strategic partners to share referrals is among the fastest, easiest ways to get real estate leads. Get your FREE referral partner worksheet here. A large host of studies report that referrals are among the most trusted sources of product and service… Read more »
Proven, Road-Tested Ways to Get Real Estate Referrals
7 Stay Paid Podcast Guests Share Their Strategies The 4th and final part in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies It’s not often you find a resource that will give you a truly tested and proven solution to a problem. You’ll easily find “ideas,” “suggestions,” “tips,” and the like,… Read more »
How Million-Dollar Agents Use Client Appreciation Events to Get Referrals
Part 2 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies Why client appreciation events are not as popular among real estate agents as they are, say, among financial advisors, I can’t imagine. But this is something I do know . . . If you’re an agent (or, frankly, any other… Read more »
Here’s What Agents Should Post on Facebook and Social Media
What should real estate agents post on social media? What’s the best content for real estate agents? What should real estate agents posts on Facebook? How do I get people to interact with my social media? What are some real estate content ideas? What social media should real estate agents use? These are questions we… Read more »
3 Critical Factors to Consider When Choosing a Geographic Farm
Whether you’re brand new to real estate or just need to refill your pipeline of leads, farming is one of the very best ways to ensure you have enough listings to hit your goals for the months ahead. The idea behind farming is to connect with a targeted group of people consistently over a period… Read more »
3 Forums Real Estate Agents Need to Join
The buyer’s journey has changed forever. Now that technology is a ubiquitous part of everyday life, prospects have access to vast quantities of information. Most customers complete 60% of the purchasing process before they even talk to a salesperson—they do research before buying nearly everything. This stat is so important to real estate agents because,… Read more »
This is Business AND Personal: Win Facebook with This Two-Pronged Strategy
We’ve talked previously about the importance of creating a dedicated Facebook page for your business. But, the truth is, there are some features your personal profile offers that you just can’t get with a business page. That’s why service-based sales professionals should promote themselves on their personal profile, as well as their business page. Keep… Read more »
