If you’ve ever tried to build a website or blog for your business, you know that competing with the major real estate portals for first-page ranking in online search engines is a daunting task. With so much content and millions of pageviews, portals like Realtor.com and Zillow enjoy a formidable online presence. The good news… Read more »
Optimizing Your Presence on Real Estate Portals
Graphic Design for Real Estate Agents: Free Resources, Tips, Tools
There are excellent reasons for adding graphic elements to your blogs, social media posts, real estate flyers, and website that go beyond making them look more attractive and catching people’s attention. Graphic elements, whether they’re photos, diagrams, charts, tables, videos, illustrations, or something else that relies on our visual senses to appreciate, are all capable… Read more »
ADA Compliance for Real Estate Websites
Are design flaws on your website blocking entire segments of qualified buyers from easily accessing listings? Guest blogger David Gevorkian reviews the benefits of ensuring your website conforms to ADA specifications and offers suggestions for how to bring yours into compliance. As a real estate professional, you work tirelessly to market properties and connect buyers… Read more »
3 Ways to Evaluate Your Online Image
Web presence is no longer optional for real estate agents, yet so many are doing a lackluster job with managing their online image. Luke breaks down 3 simple areas of focus to create brand awareness on the Internet. Video Transcription Guys today we’re talking about making your name industry synonymous, and I want to dive… Read more »
Beautiful + Personalized (Insta)
“Instant Offers” Released Amid Lawsuit (Insta)
Your 2021 Marketing Plan: A Step-by-Step Approach to Success
Ep. 320: The 4 Genuinely Best Types of Instagram Posts for Agents
Instagram Marketing Ideas for Real Estate Agents Who should listen: Anyone who struggles with social media content and wants to improve their reach and engagement on Instagram. Key idea: To establish a lead-generating social media presence, you must post consistently. Action item: Start posting content inspired by your life outside of work. By now,… Read more »
Ep. 271: How to play and WIN the content game (with Jimmy Mackin)
The New Apple Privacy Rule: What Are Marketers Supposed to Do Now? Who should listen: Entrepreneurs looking for ways to use content marketing effectively and efficiently as a direct-to-consumer strategy. Key idea: The writing is on the wall—privacy laws will continue to hamper the effectiveness of push marketing. The best alternative is to attract… Read more »
3 Proven Real Estate Marketing Ideas for Busy Agents
Updated June 2023 Every real estate agent is faced with the same problem: there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in… Read more »
Ep. 211 Jeff Lerner: Giving away millionaire secrets
How to Use Retargeting Ads as a Part of Your Digital Marketing Strategy Jeff Lerner is the epitome of the entrepreneur who simply won’t quit. During his interview with Luke and Josh, he explains that he: Dropped out of high school to become a jazz musician … Got fired from his first job after… Read more »
Content Marketing Strategies for Renters and Younger Buyers
Millennial and Gen-Z buyers make up the vast majority of current and potential buyers in markets throughout the country. These generational cohorts may wait longer to buy their first home than previous generations did, but, for most, it is an important part of their overall financial and lifestyle plan. As a real estate professional, positioning… Read more »
