Updated December 2023 Have you ever made a New Year’s resolution only to forget about it within hours or days? In many cases, it’s probably because your resolution was too vague. “Close more deals” or “Find more leads” may be good goals, but they don’t do anything to create a path to help you meet… Read more »
5 Most Powerful SMART Goals for Real Estate Agents in 2024
10 Best Ways to Connect with Younger Homebuyers
According to NAR’s mid-year demographic survey, the average real estate agent is a 55-year-old white female who attended college and is a homeowner. By contrast, the median age of first-time homebuyers is 33. That means that real estate professionals may not be plugged in to the platforms and processes that make for effective marketing and… Read more »
Ep. 166: Tips for Networking During Virtual Events
With shaking hands no longer an option, knowing how to meet people online is your next best bet. Virtual events and conferences have exploded in popularity since the COVID-19 pandemic took hold, and there is no indication that the trend will reverse.[i] There are, after all, a large number of benefits to meeting virtually,… Read more »
7 Top Agents Share Their Strategies for How to Market Yourself as a Real Estate Agent
It’s official! Among marketing strategies for real estate agents, building relationships is the leading strategy for success. When I was first preparing to write this blog, I found myself pulled in all directions. There is a mound of information out there about how to market yourself as a real estate agent. Frankly, I feel great… Read more »
5 Tips New Luxury Agents Need for Marketing Luxury Homes
You don’t tell people you’re the best. You reveal it. According to Tim Seifert, SVP and head of annuity sales at Lincoln Financial Distributors, 50% of affluent consumers are brand neutral.[1] Let me repeat that . . . HALF of all affluent consumers are brand neutral. This means affluent clients are as likely to keep… Read more »
5 Blogs to Inspire Clients in the New Year
It’s almost time to leave 2020 behind and look ahead to 2021. These blogs will help your clients get in the right mindset to finish one chapter and start another. Everyone Is Working From Home—Here’s How to Do It Effectively Make sure your sphere ends the year on a high note by providing them with… Read more »
5 Lead-Producing Direct Mail Marketing Ideas for Real Estate Agents
Updated September 20, 2023 The most successful direct mail campaigns provide genuine value that get you past the trash can and into the home Even today, when everyone seems glued to a computer screen or a smartphone, direct mail is still an effective way for real estate agents to get their brand and message in… Read more »
15 Cheap Marketing Ideas for Real Estate Agents on a Budget
Let’s say you’re a real estate agent who’s fairly new to the business, or you’re a broker who’s starting to build a team, and you’ve got to figure out how to manage marketing for a small business on a tight budget. Well, rest easy because you’ve come to the right place! I’ve got some inexpensive… Read more »
7 Indispensable Virtual Tools Every Agent Needs
In recent years, we’ve all learned that “business as usual” as taken on new meaning. In real estate, for example, agents and clients alike have grown accustomed to the convenience of virtual showings and transaction management, which have proven to provide better communication and greater flexibility than ever before. Whatever your plans for your real… Read more »
6 Video Marketing Tips For Real Estate Agents
Guest blogger Andre Oentoro promotes videos as marketing tools that excel at immediately capturing and keeping your audience’s attention, engaging them for longer periods, and enhancing recall. The internet and advent of third-party platforms like Zillow have forever changed how people look for available properties. While people most often find their real estate agent… Read more »
How to Track Print Ads in Google Analytics
Google Analytics is a great tool for tracking your online marketing efforts. But what about when your ads aren’t online? Here’s a nifty trick for that. Google Analytics can be a great tool to improve your marketing efforts. It can show you where your visitors are coming from and what they do while they’re on… Read more »
Ep. 361: How to Let the Best Leads Find You (with Chris Smith)
Privacy in the Digital Age What’s a Marketer to Do When You Can’t Track Users? Who should listen: Small business entrepreneurs who struggle to attract leads now that consumer privacy laws and regulations are peeling back once reliable tactics and tools. Key idea: If small business owners are to have a fighting chance in… Read more »
