Customer testimonials can be one of the most powerful tools for growing your business. Think about it: when you’re looking to hire a contractor or make a major purchase (like a car), what do you do? If you’re like me, you go online and read reviews. Don’t take my word for it. A 2018 survey… Read more »
How to Get Amazing Testimonials from Clients
What to Do After You Get Your Real Estate License
I remember the blind panic I felt when I started working with my first real estate client. All at once, I realized that all of the facts and figures I had memorized for my licensure test were useless for the nuts and bolts skills I suddenly needed. I didn’t know what documents I needed to… Read more »
Top 4 Reasons Why FSBOs Need a Real Estate Agent
In the digital age, there are many sellers who are convinced they can be successful without the help of a qualified agent. But, as the lengthy lists of unsold FSBOs and expired listings will attest, many of those sellers don’t quite know what they’re getting into. If you’re an agent talking to a seller who’s… Read more »
Here’s How Agents Can Leverage Technology
Staying relevant as an agent is crucial to your success, but in an ever-changing technological climate, it can be a challenge. Here are three tips to help you stay on top of your game—even in the midst of the industry’s technology boom. Video Transcription Alright, so we’ve all heard the debate that as technology is just… Read more »
Understanding Copyright: How to Safely Incorporate Internet Images into Your Marketing
“Can I get in trouble for using Google Images on my website?” Well, it depends. Images are vital to effective marketing, but reality is that you can’t go around willy-nilly copying and pasting ones you find on Google or social media for your own personal or business use. If you do, there’s a high probability… Read more »
Celebrate Childhood with ALM67
Connecting with your recipients has never felt so nostalgic. With Issue 67 of American Lifestyle magazine, you’ll inspire their inner child by sharing your support for the creative arts and Pediatric Cancer Research at The Children’s Hospital of Philadelphia. Skip the Mantel The Children’s Edition hits homes right in the heart of the season for giving, and… Read more »
The Power of Print: How Traditional Media Impacts Modern Marketing
To borrow a phrase from Mark Twain, “The reports of print’s death are greatly exaggerated.” The speculation that print is a dying medium has been bouncing around since the rapid surge in the rise of the internet and social media sites. And while online marketing channels do make up a growing portion of the marketing… Read more »
Spring Clean Your Marketing Plan with Issue 69
Issue 69 of American Lifestyle magazine will inspire your recipients to spring into productivity, whether they’re looking to organize their home, office, or themselves. This issue may be our timeliest issue yet with articles that focus on fresh, vegetarian recipes and additional content centered around getting everything organized—with delivery dates running from March through May…. Read more »
Using Your Facebook Business Page as Part of Your Inbound Strategy
Inbound marketing, which involves taking strangers through a process that eventually turns them into customers and even promoters of your brand, has become the most effective marketing strategy for doing business online. That means it’s no longer just a “good idea” for your business to be actively involved in social media. As reported by Marketing… Read more »
Who is Your Ideal Client?
Admit it. Your first instinct is to say that everyone who has a need for your services is your ideal client. You don’t want to exclude anyone for fear of missing out on his or her business. However, this kind of thinking could be doing just the opposite. Instead of helping you attract more business,… Read more »
Win More Business with These LinkedIn Best Practices
LinkedIn can be a powerful tool for your sales strategy. How? There are several ways. The first, and most obvious, is by expanding your professional network. Every connection you build has the potential to lead to referrals. And don’t forget, your connections have connections, too. I’ll share how you can leverage these second- and third-level… Read more »
Crush the Competition with Facebook Live!
Facebook Live is one of the platform’s most powerful features, yet very few pros are taking advantage of this new animal. In this episode, Luke will tell you how to get started and how to leverage your appearances to make more money. Video Transcription Guys today we’re talking about how do you utilize Facebook live… Read more »
