Turning a Lost Sale into a Learning Opportunity

Even the best salespeople have off days, when nobody on the phone seems to want to do business with them. It’s important not to view these instances as failures, but rather, as opportunities that can be turned into something far more successful. With these tips, you’re sure to put yourself one step above the competition…. Read more »


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3 Tips to Optimize Your Direct Mail Marketing

Whether you’re sending a postcard, newsletter, or magazine, direct mail certainly has its advantages. However, what many inexperienced marketers don’t fully realize is that there’s more, a lot more, to direct mail marketing than dropping something off at the post office. To optimize your direct mail marketing and garner the most results, there are a… Read more »



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Content Pillars for Social Media: A Beginner’s Guide for Busy Real Estate Agents

Social media managers can get deep into the weeds when developing their content pillars and aligning them with an overall social media marketing strategy. They consider factors such as page authority, keyword optimization, backlinks, and a bunch of other technical aspects that only the professionals truly understand. We won’t get that deep—your job is to… Read more »


How to Share an Article from Your Digital Edition

How to Share an Article from Your Digital Edition

If you’re sending the American Lifestyle digital edition, you’ve got a great resource for keeping in touch with your contacts on a monthly basis. But did you know you can also share content from your digital edition to social media?   Today on Put a Pin in It, Andrea Tremper gives step-by-step instructions for navigating… Read more »


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15 Cheap Marketing Ideas for Real Estate Agents on a Budget

Let’s say you’re a real estate agent who’s fairly new to the business, or you’re a broker who’s starting to build a team, and you’ve got to figure out how to manage marketing for a small business on a tight budget. Well, rest easy because you’ve come to the right place! I’ve got some inexpensive… Read more »


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How to Market Medicare Insurance

The Best Marketing Ideas for Medicare Insurance Agents Discover an efficient and effective marketing strategy that will gain you not only more repeat business but also increase your client referrals. As a Medicare insurance agent, you’ve got a large number of balls to keep in the air, including annual education and license requirements, ever-changing marketing… Read more »


The Incredible Effects of Getting Granular With Your Day

Do you ever feel like there’s so much on your plate that you can’t comprehend just how you’ll get it all done? Sometimes life piles on responsibilities so mercilessly that we start to drown. The wind gets taken out of your sails and you stay in port, going nowhere. Stop looking at it all. Instead,… Read more »


Summer-Slide-productivity

Returning to Work After Vacation? Cures for the “Summer Slide”

It happens every year: the roughly two and a half months that children spend on summer vacation adversely affects their overall learning from the school year (although how much and why is not clear). It’s a phenomenon known as the “summer slide.” While this effect is most prominent in school-aged children, you might have felt… Read more »


How to Kick-Start Your Mornings in 2020

How to Kick-Start Your Mornings

If you’re serious about crushing your goals this year, then  you’re probably looking for ways to increase your productivity. Step 1: make sure you’re starting your day off right. When you have a great morning, you’re better prepared to face the rest of your day. Keep reading for four ideas that will help you shake… Read more »


Is Buying Real Estate Leads Worth It in 2024?

Beyond the pros and cons, there is a bigger picture to consider when deciding whether paying for real estate leads is worth it The best lead generation system for Realtors® is the one that works for you. Some agents find great success with organic strategies, such as door knocking and blogging. Conversely, others rely on… Read more »


5 Consistently Profitable Real Estate Niche Markets for Agents

Whether rookies or vets, the real estate market has an abundance of agents. InboundREM reports that, as of May 2024, the Association of Real Estate License Law Officials (ARELLO) estimates that there are close to three million active real estate licenses within the United States. Of those, about two million are residential real estate licenses…. Read more »