Are design flaws on your website blocking entire segments of qualified buyers from easily accessing listings? Guest blogger David Gevorkian reviews the benefits of ensuring your website conforms to ADA specifications and offers suggestions for how to bring yours into compliance. As a real estate professional, you work tirelessly to market properties and connect buyers… Read more »
ADA Compliance for Real Estate Websites
6 Easy Ideas for Converting FSBOs Into Clients
According to the National Association of REALTOR®’s (NAR) most recent statistics, approximately 8% of home sales were For Sale By Owner transactions. That represents a significant portion of the market, so tapping into it can have a big impact on your bottom line. If you’re looking for the opportunity to convert FSBOs into clients, you’ll… Read more »
Zillow: How Worried Do Agents Need to Be?
Updated October 2021 If you haven’t asked, then you’ve got your head in the sand. Contrary to what industry news and conference keynotes might lead you to believe, not every agent hates Zillow. Granted, I had little success when searching for any positive agent reviews of the behemoth. Even so, I have to assume that… Read more »
How to Find Houses for Sale by Owner (FSBO)
For sale by owners (FSBO) can be great opportunities to earn listings for real estate agents. All you have to do is convince the owner that they will be better off with your advice and guidance, so be ready to sell yourself and the value you provide. But before you have to worry about pitching,… Read more »
The Best Small Business Marketing Strategy for Forward-Thinking Business Owners
Ask 10 people to name the best small business marketing strategy, and you’ll likely to get 11 different answers. (There’s always one who can’t decide between their options.) Among these many possibilities, it can be a real challenge knowing which to invest your limited resources in. If only there was one you could be certain… Read more »
The Stages of a Sales Funnel No One Talks About
I like to summarize the stages of a relationship between a salesperson and a prospect with a simple acronym, CARR. These are the four stages that occur as you advance a potential client through your funnel. There are negative parts in this process, but when you start to get comfortable with them, you can fortify… Read more »
4 Ways to Generate Organic Leads on Facebook
According to statistics, more than one billion people are active on Facebook. What does that mean for businesses? That there’s a sizeable opportunity to garner leads using this popular platform. Although the most well-known tactic is paid advertising, there are a few different ways to leverage organic efforts on your business page to capture leads…. Read more »
Your Complete Guide to Starting a Real Estate Blog
Are you at the beginning stages of developing a content marketing strategy? Do you want to add another powerful lead-generating tactic to your marketing plan? Could it be that you’re excited to share your expertise with your audience of ideal clients? All of these are supremely good reasons for starting a real estate blog. Real… Read more »
3 Social Media Tips for Small Business
Get social media tips for small business, revealing hidden platform functions that will give you greater insight and help you optimize your marketing. I know, I know . . . another blog telling you how to use social media. You get it—post a photo, share an article, get a few likes. It’s not rocket science…. Read more »
How Agents Can Build Authentic Customer Relationships on Social Media
Get genuine advice for creating mutually beneficial, trusting bonds with homebuyers and sellers to increase client retention and their lifetime value. I’m super happy you found this blog, but before beginning, let’s revisit its title. This is not another piece about how agents can “build connections” or “grow a following.” Nor is it simply about… Read more »
Top 5 S.M.A.R.T. Goals for Real Estate Agents
A new year means new opportunities, but only if you think S.M.A.R.T. If you’re a real estate agent looking to grow your business, you’ll need to have an effective plan of attack—clearly defined goals that are not only achievable but that will also move the needle for your business. That’s why setting S.M.A.R.T. goals is… Read more »
Here’s What Agents Should Post on Facebook and Social Media
What should real estate agents post on social media? What’s the best content for real estate agents? What should real estate agents posts on Facebook? How do I get people to interact with my social media? What are some real estate content ideas? What social media should real estate agents use? These are questions we… Read more »
