Updated Congratulations! You’ve found what you’ve been looking for: a comprehensive source that addresses everything you need to know most about breaking into the luxury market. Best of all, it does it all in ONE place. Read on to discover: Why you might (or might not) choose to become a luxury real estate agent. Who… Read more »
The Complete Guide to How to Become a Luxury Real Estate Agent
The Best Real Estate Postcards for Farming
With all the sophisticated marketing tactics available to modern real estate agents, you might ask, “Do postcards still work in real estate?“ Yes, they do. If they didn’t, there wouldn’t be a boatload of blogs written about them answering all sorts of questions: What is a real estate postcard? What is a farming postcard? What… Read more »
4 Ways to Connect with Family Over the Holidays to Build Your Business
The holiday season is in full swing. That means the next few weeks will be full of delicious food, festive cheer, and an abundance of family time. While catching up with long-lost family members involves a lot of small talk, one thing that should always be brought up in your conversations is your business. Act… Read more »
Real Estate Newsletters for Clients – Ideas and Options
After a while, coming up with new ideas for your real estate client newsletter can be . . . how do I say this nicely . . . trying. You’ve written the usual articles: tips for homebuyers and sellers, renovations with the highest ROI, the importance of curb appeal, what to look for in an… Read more »
3 Reasons to Add a Personally Branded Magazine to Your Marketing Mix
Among the more unique marketing ideas for small businesses is a personally branded magazine. It’s high on the list of the most effective relationship marketing tactics used by real estate agents, financial advisors, insurance and mortgage brokers, lawyers, and other entrepreneurs who offer professional services as part of their brand strategy. Sending a personally branded… Read more »
Tools for the Modern Real Estate Brokerage
At one time, the sign of a highly connected real estate agent was a mobile phone and a car trunk full of manila folders in file boxes. Now, however, there are an endless array of tech tools designed to help agents manage every aspect of their professional life, from client services to marketing to financial… Read more »
How to Write an Email Marketing Newsletter: A Guide for People Who Aren’t Writers (or Even Marketers)
Let me guess. You’re either a small business owner who’s discovered that you need to do way more writing than you ever planned to (or maybe you were hoping to avoid it entirely) . . . Or you work for said business owner and the part of your job description that includes “other duties… Read more »
The Complete Guide to Creating a Brand Identity for Real Estate Agents
At one time, all you needed to find success as a real estate agent was a box of business cards, a decent headshot, and a place to hang your license. Now, however, individual agents, team leaders, and brokers are working to define themselves and their services through branding and marketing. An effective real estate branding… Read more »
Professional Tips for How to Create a Winning Logo
Your logo is the testament to your personal brand. A great logo can help inspire prospects, and bring you success. On the contrary, a poor logo can be nothing short of disastrous. But, what exactly should be considered when designing a logo? We figured we’d get some insight from a few professionals! Our Creative Services… Read more »
3 Tips to Optimize Your Direct Mail Marketing
Whether you’re sending a postcard, newsletter, or magazine, direct mail certainly has its advantages. However, what many inexperienced marketers don’t fully realize is that there’s more, a lot more, to direct mail marketing than dropping something off at the post office. To optimize your direct mail marketing and garner the most results, there are a… Read more »
What Small Business Owners Can Learn from the Top Email Marketing Campaigns
Discover and steal the tactics found in some of the most successful email marketing campaigns that help generate company revenue. DOWNLOAD: The Starter Guide to Email Marketing Email marketing is a powerful tool, and proving to be even more so as time goes on. Revenue has been shown to increase nearly 320% through welcome emails… Read more »
4 Reasons Your Small Business Needs a Podcast
If you’ve thought about creating a podcast, do it! It can help build your brand and business and raise you far above your competition. Podcasts aren’t just for your weekly servings of pop culture and unsolved true crimes. A podcast can be a useful tool to help you build both your brand and your business…. Read more »
