From your messages on social media to your phone calls, every interaction with a client is an opportunity to make a lasting impression. You may have heard that it’s important to allow clients a look into your personal life. The 80-20 rule, as it’s often called, encourages a balance of personal content and business-or-industry-related content… Read more »
Personal Marketing with Your Letter
The 10 Top Real Estate Podcasts of 2020
Talk is cheap… unless you’re in real estate. Or, more specifically, unless you listen to a podcast from at least one of the top real estate agents in the country. These 10 free real estate podcasts below deliver the goods . . . High-quality information Educational Useful Entertaining A six-figure annual income… priceless. Okay, not… Read more »
Zillow: How Worried Do Agents Need to Be?
Updated October 2021 If you haven’t asked, then you’ve got your head in the sand. Contrary to what industry news and conference keynotes might lead you to believe, not every agent hates Zillow. Granted, I had little success when searching for any positive agent reviews of the behemoth. Even so, I have to assume that… Read more »
6 Video Marketing Tips for Real Estate Agents
Guest blogger Andre Oentoro promotes videos as marketing tools that excel at immediately capturing and keeping your audience’s attention, engaging them for longer periods, and enhancing recall. The internet and advent of third-party platforms like Zillow have forever changed how people look for available properties. While people most often find their real estate agent… Read more »
The Top 9 Best Marketing Ideas for Financial Advisors
Marketing for financial advisors is much like marketing for providers of other professional services. You need to ensure you direct your marketing toward a well-defined audience. Your marketing should tell a compelling story. It must offer your audience something of value. And best practices require it include a call to action. But unlike marketing for… Read more »
6 of the Best Follow-Up Strategies You Probably Haven’t Tried
The key to long-term success in any business is relationships. When your customers know, like, and trust you, they’re going to see you as the go-to professional in your field. And that means they’re going to reward you with repeat business, as well as plenty of valuable referrals. Looking for some new, unconventional ways to… Read more »
Top 3 Ways Real Estate Agents Can Leverage Technology
When you’re looking to build a sustainable real estate practice, systems are incredibly important. And I always say, the best system is the system you use 100 percent of the time. The key is in committing to whatever you choose and tailoring it to suit your business. Some real estate agents rely on technology more… Read more »
How Dunbar’s Number Relates to Financial Advisors
How many meaningful relationships do you have? And how many are with your clients? The Dunbar number refers to a study conducted by Robin Dunbar in the 1990s, which states that humans of average sociability are capable of maintaining about 150 stable relationships. Dunbar defined these relationships as “the number of people you would not… Read more »
The Perfect Number of Customer Touchpoints Finally Revealed
How many customer touchpoints does it take for customers to know, like, and trust you enough to do business with you? Have you heard this story about Red Bull? When it was first introduced to consumers in London, England, it faced stiff competition from well-entrenched soft drink and soda brands. Rather than compete head-on, the… Read more »
SEO vs. AI: What Real Estate Agents Need to Know to Stay Relevant
Once upon a time, people searched for homes in the Sunday paper. In the past few decades, though, they’ve primarily used the internet—specifically Google. Today, the game has changed even more. Buyers are still googling, but they’re also asking ChatGPT things like “Where’s the best neighborhood for families near Charlotte?” and “How much should I… Read more »
The Benefits of Gift Giving
It’s often said that when you give a little, you get a little, and that’s certainly true in the world of sales. If you’re like many other salespeople this holiday season, you’ve probably been mulling over gift ideas for your favorite clients. But what’s the secret to turning this seasonal gesture into more business for… Read more »
Truth in Advertising: Examples of Brutally Honest Marketing That Paid Off
When done well, with sincerity and a commitment to do better, owning up to messing up can endear you to consumers. The Federal Trade Commission’s “truth in advertising” law stipulates that advertisements must be “truthful, not misleading, and, when appropriate, backed by scientific evidence.” This is all well and good, but did marketers really need… Read more »
