Part 1 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies You don’t need to be told how valuable client referrals are to your real estate business. Even so, it’s worth trying to quantify the value they can add to your business and the commissions they can add to your pocket…. Read more »
How Real Estate Agents Can Use Psychology to Get More Client Referrals
The Top 6 Facebook Trends in 2019 for Real Estate Agents
When you’re a real estate agent looking to grow your business online, it’s important to be aware of what your peers are doing. By taking advantage of the latest tools and strategies, you can find new, relevant ways to connect with your target demographic. In no particular order, here are 6 of the most relevant… Read more »
If AI Is Choosing Agents, Will It Recommend You?
If a buyer asked ChatGPT to recommend the best agent in your market, would your name show up? For many agents, the answer is no—and not because they aren’t good at what they do. It’s because their online presence isn’t built for how AI searches for information. On a recent episode of Stay Paid podcast,… Read more »
How to Outperform the iBuyers and Robo-Advisors
Whether you’re a real estate agent, financial advisor, insurance agent, or any other service-based sales professional, the only way you will survive automation is by rising above the mediocrity of a transactional service. What do I mean by transactional? Transactional service is executing the job in the way that your customers have come to expect—taking… Read more »
AI for Realtors®: How Agents Can Use Artificial Intelligence to Generate Real Estate Leads
Lead generation is the lifeblood of every real estate agent’s success, but it tends to be a time-consuming, inefficient, and frustrating process. Enter artificial intelligence, or AI lead generation. Designed to collect, analyze, and interpret mountains of data, real estate AI has an enormous capacity to identify promising leads, understand what they want, and create… Read more »
5 Tips for Nurturing and Closing Leads from Zillow and Realtor.com
With so many of the national real estate portals—Realtor.com, Zillow, and others—generating and offering leads for sale, purchased internet leads have become a source for many of today’s real estate professionals. But, once you’ve purchased and received the lead, how do you turn that into viable business? The advent and continuing rise of third-party, pay-to-play… Read more »
Stay Top of Mind with Clients This Summer
It’s June, which means summer is just around the corner. Many of your clients (and would-be clients) are gearing up for fun, warm weather activities such as cookouts, picnics, and outdoor community events—all of which are great opportunities for you to get in some valuable facetime and grow awareness of your business. Many other people… Read more »
How to Scale Your Business Without Losing the Personal Touch
Growth creates a new kind of problem. At first, business owners focus on finding clients. Then suddenly, the challenge becomes managing them all without sacrificing the relationships that fueled the growth in the first place. That is exactly where Amanda found herself in this Stay Paid live Q&A episode. Calling in from Dublin, Ireland, the… Read more »
9 Freakin’ Awesome Facebook Marketing Ideas for Real Estate Agents
Social media marketing for small business . . . Facebook post ideas for small business . . . Real estate post ideas for Facebook . . . Facebook lead generation for REALTORS® . . . Facebook story ideas . . . You search and search, and you still haven’t found the best answer to your… Read more »
Why “Past Clients” Are Killing Your Real Estate Business
The agents who lose clients to competitors are usually the ones who checked in most. That could be because they checked in without doing anything useful. The result is a persistent loyalty gap. Agents lose repeat business, referrals slow down, and growth becomes dependent on constantly chasing new leads. In this Stay Paid podcast episode,… Read more »
6 Unique and Creative Marketing Ideas for Real Estate Agents
Frankly, as a writer who has respect for the English language, I can get pretty ticked off when someone promises “unique” marketing ideas, and the first thing on their list is “create a website.” Really? If you want marketing ideas that will help you stand out not just for the sake of being different but… Read more »
5 Creative Holiday Marketing Ideas for Agents
You may be one of those real estate agents who figures that holiday marketing is primarily for other small business owners—owners of retail shops or whatnot—but you send your holiday greeting cards anyway because . . . well, it’s the thing to do. But here’s the deal. Done well, creative holiday marketing ideas can lay… Read more »
