Image source Here’s the problem with nearly all articles promising to offer you real estate content marketing ideas . . . They offer lists (sometimes really long lists) of disjointed content ideas that are meant to help stimulate the creative side of your brain about the types of content you can create—blogs, videos, newsletters, and… Read more »
The Only 3 Real Estate Content Ideas You’ll Ever Need
Embracing Changes in Your Real Estate Business
There are many reasons you may choose to make changes to your existing real estate business. Maybe you’re moving to a new city for a family commitment or as a precursor to retirement. Maybe you’re changing up your niche because of diminishing returns in your current business model. Whatever the reason for a shift in… Read more »
4 Things I Would Tell My Younger Self
As one of the hosts of the Stay Paid podcast, I get to talk to a lot of amazing people from different industries who have become hugely successful. In just about every episode, I try to ask these top producers one really important question: Knowing what you know now, what advice would you go back… Read more »
Tips for Hosting a Fantastic Fall Open House
After a non-stop summer, the fall market can seem a little daunting for new agents. However, the change of seasons offers a great opportunity to freshen-up open house tactics, and ensure that your listings move as quickly as they did during the warmer months. DOWNLOAD: FREE PREMIUM FALL OPEN HOUSE KIT Below are four different… Read more »
How to Use Email to Increase ROI on Your Open House
Open houses can be great for a lot of reasons. DOWNLOAD: FREE OPEN HOUSE KIT On one hand, they’re an effective way to get local leads interested in a property you’re trying to sell. On the other, they give you an amazing opportunity to connect with buyer leads—particularly if you’re hosting an open house as… Read more »
5 Commonly Forgotten Holiday Marketing Ideas
Poor Thanksgiving is the middle child of the holidays. From Halloween on, all the focus is on the winter holidays. That’s a shame. Not just because so many people love Thanksgiving, but also because it’s a great opportunity to connect with your clients and sphere of influence. Think about it . . . People are… Read more »
5 Inspired Memorial Day Marketing Ideas for Agents
When Memorial Day appears on the calendar, Americans turn their thoughts to honoring our veterans, anticipating the start of summer, indulging in delicious barbecues and fun-filled picnics, and enjoying outdoor activities. And all this is as it should be. However, for real estate agents, it’s also be an opportune time to launch Memorial Day marketing… Read more »
Create a Clickable Call to Action on a Real Estate Landing Page
Updated January 2023 So prospects have made their way to your landing page. Congratulations, but now what? In order to convert these prospects into leads rather than lose the potential of a new client, your page must be outfitted with a properly designed, actionable call to action (CTA). A CTA is typically a button that… Read more »
The Best Elements for a Landing Page
Include these five elements on your landing pages to not only capture lead contact information but also close more deals In the online marketing world, a landing page is a page that a visitor is brought to after clicking on an ad. The primary focus of a landing page is to capture lead contact information…. Read more »
Influential Speakers at Inc. Women’s Summit
Inc.’s annual Women’s Summit is here again, and this year’s lineup of powerful female speakers is nothing short of inspiring. From entrepreneurs to tech moguls, all of the women set to speak at this event have made their way to the top from the ground up, and will be on hand at the November 3… Read more »
Home Closing Gifts: A Comparison of 5 Popular Options
How do you properly thank clients that put food on your table? If you’re like most agents, a closing gift is one of the ways you show appreciation. But good closing gifts are more than that. They can serve as a physical reminder of the relationship you’ve formed with them for years to come, opening… Read more »
Which Type of Referral Tool Is Right For You?
Choosing among referral tools may not seem like a big decision. They’re not a major investment, after all. But there is a lot at stake when you consider the lifetime value of your client relationships. What’s more, a study conducted by Goethe University Frankfurt and the University of Pennsylvania found that customers who come via… Read more »
