Connecting with your recipients has never felt so nostalgic. With Issue 67 of American Lifestyle magazine, you’ll inspire their inner child by sharing your support for the creative arts and Pediatric Cancer Research at The Children’s Hospital of Philadelphia. Skip the Mantel The Children’s Edition hits homes right in the heart of the season for giving, and… Read more »
Celebrate Childhood with ALM67
How to Develop a Sales Pitch that is Worthy of “Shark Tank”
Contestants on the show “Shark Tank” face enormous pressure. They have one shot to convince the sharks to invest in their business. That pitch is the difference between gaining tens or even hundreds of thousands of dollars or walking away empty-handed. Not only does it make for riveting television, but it also provides a barometer… Read more »
The 5 Best Sources of Real Estate Scripts
I’m assuming that if you’re reading this blog, it’s for one of two reasons: either you’ve decided to act on all that advice you’ve been getting about every agent’s need for good scripts, or the scripts you’re using haven’t lived up to their potential, and you’re looking for something better. So let me begin by… Read more »
The 5 Best Sources of Social Media Content for Real Estate Agents
From idea generation to completely automated solutions, these are five of the best sources real estate agents can use to boost their social media engagement. By now you know that posting content to social media is one of the most effective ways to have people know, like, and trust you. But real estate agents are… Read more »
6 Easy Ideas for Converting FSBOs Into Clients
According to the National Association of REALTOR®’s (NAR) most recent statistics, approximately 8% of home sales were For Sale By Owner transactions. That represents a significant portion of the market, so tapping into it can have a big impact on your bottom line. If you’re looking for the opportunity to convert FSBOs into clients, you’ll… Read more »
What to Do After You Get Your Real Estate License
I remember the blind panic I felt when I started working with my first real estate client. All at once, I realized that all of the facts and figures I had memorized for my licensure test were useless for the nuts and bolts skills I suddenly needed. I didn’t know what documents I needed to… Read more »
Top 10 Strategies to Increase the Open Rate on Your Next Email Blast
Do you find yourself occasionally sending out emails when you have something special to promote? Do you lump all of your friends, family, past clients, leads, and colleagues into one email list and hope for the best? Do you hit send on those emails whether it’s 3 a.m. or 3 p.m.? If so, you may… Read more »
5 Tips New Luxury Agents Need for Marketing Luxury Homes
You don’t tell people you’re the best. You reveal it. According to Tim Seifert, SVP and head of annuity sales at Lincoln Financial Distributors, 50% of affluent consumers are brand neutral.[1] Let me repeat that . . . HALF of all affluent consumers are brand neutral. This means affluent clients are as likely to keep… Read more »
4 Types of Content Agents Need for Lead Generation
You may think that influencers are only celebrities, Instagram models, and big-time bloggers, but every niche and every market has its own influencers. When you create content that is helpful, relevant, and value-added, you create a community of fans and followers who look to you for advice and inspiration. Over time, you’ll be top of… Read more »
Top 5 Holiday Marketing Ideas for Real Estate Agents
It’s December, which means the holiday season is officially upon us! Keep reading for five holiday marketing ideas that will keep you top of mind through this holly, jolly season (and beyond). Surprise your clients with something sweet This holiday season, most of your competitors will try to stay top of mind with things like… Read more »
Plan Your Professional Investments for 2021
The end of the year—and the beginning of a new one—is closer than you think. What do you have planned to make next year go smoother than this one and to help you optimize your business processes and procedures? Here are some of our favorite suggestions for updates and upgrades you should make before 2021…. Read more »
Tips for How to Write an Irresistible Property Description
When you became a real estate agent, you may not have realized how much writing you would be required to do. You’re not just writing contracts, but promotional materials, mailers, website copy, and more, including property descriptions. If every listing description feels like you’re reinventing the wheel, it’s time to create a systematic way of… Read more »
