Marketing is all about reaching the right people with the right message, and in real estate, two of the most popular ways to do that are Facebook ads and direct mailers. But which one should you actually throw your budget behind? Which can you expect to bring in consistent leads? Well, why not both?… Read more »
Facebook Ads vs. Mailers: What Gets Better Real Estate Leads?
5 Best Social Media Management Tools for Small Business in 2025
From content sourcing to completely automated solutions, these are the five best social media management tools for small business owners to boost their engagement. At the risk of stating the obvious, posting content to social media is one of the most crucial strategies for small business owners in today’s digital age. Do it well, and… Read more »
5 of the Best Holiday Gifts for High-Net-Worth Clients
The biggest challenge luxury real estate agents face when buying holiday gifts for high-net-worth clients is choosing something that strikes the right balance between personal and splendid while not being too generic. These individuals often have access to premium products and experiences, so selecting a gift that aligns with their tastes can be difficult. There… Read more »
7 Proven Ways to Generate Leads and Referrals with a Custom Real Estate Magazine
Discover imaginative ways to use a custom real estate magazine to nurture relationships and generate leads and referrals. If you’re an agent who’s thinking about adding a custom real estate magazine to your marketing toolbox but aren’t quite sure of its value, then this blog is for you. Beyond mailing them to recipients and hoping… Read more »
6 Free Lead Magnets That Generate Warm Insurance Leads
One of the best ways to generate insurance leads is to offer high-quality lead magnets that attract people actively interested in better understanding and meeting their insurance needs Most insurance professionals will tell you that buying insurance leads is a viable approach to building your business for three simple reasons: it’s a way of diversifying… Read more »
3 Successful Agents Show How to Promote Yourself as a Realtor® on Social Media
There are many real estate agents on social media, such as Ryan Serhant, Josh Altman, and Barbara Corcoran, who are widely known and command a large social media following. However, there are many more agents whose names you may not know but who are quietly crushing it on Instagram, YouTube, Facebook, and other social media… Read more »
4 Productivity Strategies to Help You Do More Each Day
For many of us, productivity may bring up images of apps, workshops, and color-coded systems, all designed to make us do more and do it more quickly. In fact, you may have already spent some time putting together a system to streamline your professional life, only to have it fall by the wayside due to… Read more »
How to Market Medicare Advantage Plans
If you want to generate more MA leads, stop marketing and start communicating instead As every Medicare insurance agent knows, the Centers for Medicare & Medicaid Services (CMS) requires agents to adhere to strict rules when marketing Medicare products to eligible beneficiaries. Violations aren’t easily tolerated, and they can result in fines, revocation of licenses,… Read more »
6 Proven Tips to Promote Your Roofing Company and Win More Clients
The roofing industry is highly competitive, with every potential client seeking the lowest prices and longest-lasting results. However, just about every building in your community needs the assistance of a roofing company from time to time, so there are plenty of people looking for services like yours. The first step to making sure your roofing… Read more »
The 3 Best Facebook Ads for REALTORS®
Including one ad that delivers the motherlode of Facebook real estate leads You know real estate. It’s what you do. You enjoy it, you’re good at it, and you make a decent living at it. But, of course, you’d like to increase your annual GCI (what agent wouldn’t?), and you more than likely have been… Read more »
Here’s What Agents Should Be Posting on Instagram and Social Media
Who knew that when you became a real estate agent, you’d also have to become a prolific social media expert? Google is full of queries asking about real estate agents and what they should be doing on Instagram and social media: Does Instagram work for REALTORS®? How do I market myself as a REALTOR® on… Read more »
A Real Estate Agent’s Guide to Building a Personal Marketing Plan
Building a personal marketing plan can be a challenge, even if it’s only because not everyone understands what a personal marketing plan is. It’s not unusual to find writers and marketers using a variety of industry terms imprecisely. You’ll even find cases where they use words and terms with different meanings interchangeably. Words such as… Read more »
