When you became a real estate agent, you may not have realized how much writing you would be required to do. You’re not just writing contracts, but promotional materials, mailers, website copy, and more, including property descriptions. If every listing description feels like you’re reinventing the wheel, it’s time to create a systematic way of… Read more »
Tips for How to Write an Irresistible Property Description
Plan Your Professional Investments for 2021
The end of the year—and the beginning of a new one—is closer than you think. What do you have planned to make next year go smoother than this one and to help you optimize your business processes and procedures? Here are some of our favorite suggestions for updates and upgrades you should make before 2021…. Read more »
Top 5 Holiday Marketing Ideas for Real Estate Agents
It’s December, which means the holiday season is officially upon us! Keep reading for five holiday marketing ideas that will keep you top of mind through this holly, jolly season (and beyond). Surprise your clients with something sweet This holiday season, most of your competitors will try to stay top of mind with things like… Read more »
More Ways New Real Estate Agents Can Get Leads for Free
This is Part 2 in a series about lead generation for new real estate agents. You can get leads for free from more places and in more ways than you might have thought possible. This time, we go digital with Facebook. Like any new real estate agent, I remember what it was like to be… Read more »
7 Summer Home Improvement Ideas That Can Help Clients Add Value to Their Homes
When it comes to home improvement, many homeowners’ top priority is making changes that will improve their home’s functionality or appearance, but oftentimes there is less thought placed on the value these improvements add. As a real estate agent, you have an opportunity to highlight the importance of selecting improvements that will add long-term value… Read more »
3 Proven Real Estate Marketing Ideas for Busy Agents
Updated June 2023 Every real estate agent is faced with the same problem: there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in… Read more »
How to Use Email to Increase Customer Retention
Email isn’t just a great way to keep in touch with your family and friends—it’s also a powerful tool for retaining customers and earning repeat business. As with any other follow-up strategy, the key to using email as a retention tool is to focus on strengthening relationships. That means forgoing product pitches in favor of… Read more »
The Sad Reason Why People Quit Too Soon
Success takes time. While it’s tempting to jump from one “shiny object to another,” looking to grab onto whatever helps you make it big, consistency and patience are both INCREDIBLY important. Over the years, I’ve talked to countless real estate agents, financial advisors, and service-based salespeople from dozens of other industries. If there’s one thing… Read more »
How to Explain Your UVP to Leads and Clients
When you are thinking about raising your profile and gaining more clients in your local market, you may be focused primarily on the ways in which you will reach new leads and clients. However, in many cases, it’s not just who you are talking to and what platforms you’re using that puts you on the… Read more »
5 Examples of COVID-19 Postcards for Agents
Agents need a quick but effective way to nurture relationships within their sphere. COVID-19 postcards for agents are an economical and efficient solution. If you listen to some of the top real estate podcasts that have been streaming during the last six to eight weeks, you’ll hear experts advising their listeners to keep their marketing… Read more »
3 Essential Steps to Branding Yourself as a Real Estate Agent
In the minds of many bloggers (and perhaps in the minds of many marketers and agents as well), branding yourself as a real estate agent and branding your real estate business are the same thing, so they discuss the two ideas in the same way regardless of what their blog titles may imply. These bloggers… Read more »
5 Simple Time-Management Strategies for Real Estate Agents
Time Management That Will Create Order for You and Value for Your Clients I don’t have to tell you that time management for real estate agents can be a challenge. I’ve never met a career agent who didn’t wish they had more time in their day to do the things they need or want to… Read more »
