This is Part 2 in a series about lead generation for new real estate agents. You can get leads for free from more places and in more ways than you might have thought possible. This time, we go digital with Facebook. Like any new real estate agent, I remember what it was like to be… Read more »
More Ways New Real Estate Agents Can Get Leads for Free
7 Summer Home Improvement Ideas That Can Help Clients Add Value to Their Homes
When it comes to home improvement, many homeowners’ top priority is making changes that will improve their home’s functionality or appearance, but oftentimes there is less thought placed on the value these improvements add. As a real estate agent, you have an opportunity to highlight the importance of selecting improvements that will add long-term value… Read more »
5 Examples of COVID-19 Postcards for Agents
Agents need a quick but effective way to nurture relationships within their sphere. COVID-19 postcards for agents are an economical and efficient solution. If you listen to some of the top real estate podcasts that have been streaming during the last six to eight weeks, you’ll hear experts advising their listeners to keep their marketing… Read more »
3 Proven Real Estate Marketing Ideas for Busy Agents
Updated June 2023 Every real estate agent is faced with the same problem: there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in… Read more »
How to Use Email to Increase Customer Retention
Email isn’t just a great way to keep in touch with your family and friends—it’s also a powerful tool for retaining customers and earning repeat business. As with any other follow-up strategy, the key to using email as a retention tool is to focus on strengthening relationships. That means forgoing product pitches in favor of… Read more »
The Sad Reason Why People Quit Too Soon
Success takes time. While it’s tempting to jump from one “shiny object to another,” looking to grab onto whatever helps you make it big, consistency and patience are both INCREDIBLY important. Over the years, I’ve talked to countless real estate agents, financial advisors, and service-based salespeople from dozens of other industries. If there’s one thing… Read more »
How to Explain Your UVP to Leads and Clients
When you are thinking about raising your profile and gaining more clients in your local market, you may be focused primarily on the ways in which you will reach new leads and clients. However, in many cases, it’s not just who you are talking to and what platforms you’re using that puts you on the… Read more »
3 Essential Steps to Branding Yourself as a Real Estate Agent
In the minds of many bloggers (and perhaps in the minds of many marketers and agents as well), branding yourself as a real estate agent and branding your real estate business are the same thing, so they discuss the two ideas in the same way regardless of what their blog titles may imply. These bloggers… Read more »
5 Simple Time-Management Strategies for Real Estate Agents
Time Management That Will Create Order for You and Value for Your Clients I don’t have to tell you that time management for real estate agents can be a challenge. I’ve never met a career agent who didn’t wish they had more time in their day to do the things they need or want to… Read more »
7 Reasons for Agents to Use a Personally Branded Magazine
Real estate agents know the importance of following up with their clients but often find it challenging to know what to send and do it consistently and effectively Top-producing real estate agents know that maintaining and expanding their client base is paramount to their success. While acquiring new leads is essential, the true gold lies… Read more »
How to Make Your Sales Emails Stand Out
When you’re a salesperson trying to get the attention of a prospect by email, you’ve got your work cut out for you. Considering all the businesses out there competing for attention in people’s inboxes, it’s not easy to stand out from the pack. As someone who has been both on the giving and receiving end… Read more »
Beyond the Mailbox: How Real Estate Postcards Build Unforgettable Brands and Lasting Relationships
In a market where every agent is competing for attention, simply sending a postcard to a current or potential client may not achieve much. Direct mail still works—and works well—but success today depends on more than just showing up in someone’s mailbox. It’s about delivering something memorable, valuable, and perfectly aligned with your brand at… Read more »
