I remember the blind panic I felt when I started working with my first real estate client. All at once, I realized that all of the facts and figures I had memorized for my licensure test were useless for the nuts and bolts skills I suddenly needed. I didn’t know what documents I needed to… Read more »
What to Do After You Get Your Real Estate License
Top 10 Strategies to Increase the Open Rate on Your Next Email Blast
Do you find yourself occasionally sending out emails when you have something special to promote? Do you lump all of your friends, family, past clients, leads, and colleagues into one email list and hope for the best? Do you hit send on those emails whether it’s 3 a.m. or 3 p.m.? If so, you may… Read more »
The 5 Best Sources of Social Media Content for Real Estate Agents
From idea generation to completely automated solutions, these are five of the best sources real estate agents can use to boost their social media engagement. By now you know that posting content to social media is one of the most effective ways to have people know, like, and trust you. But real estate agents are… Read more »
5 Tips New Luxury Agents Need for Marketing Luxury Homes
You don’t tell people you’re the best. You reveal it. According to Tim Seifert, SVP and head of annuity sales at Lincoln Financial Distributors, 50% of affluent consumers are brand neutral.[1] Let me repeat that . . . HALF of all affluent consumers are brand neutral. This means affluent clients are as likely to keep… Read more »
4 Types of Content Agents Need for Lead Generation
You may think that influencers are only celebrities, Instagram models, and big-time bloggers, but every niche and every market has its own influencers. When you create content that is helpful, relevant, and value-added, you create a community of fans and followers who look to you for advice and inspiration. Over time, you’ll be top of… Read more »
3 Proven Real Estate Marketing Ideas for Busy Agents
Updated June 2023 Every real estate agent is faced with the same problem: there are only 24 hours in a day. So, if you want to get the most return for those hours and surpass your competition, you need to focus your real estate marketing plan on ideas that will deliver the most value in… Read more »
Tips for How to Write an Irresistible Property Description
When you became a real estate agent, you may not have realized how much writing you would be required to do. You’re not just writing contracts, but promotional materials, mailers, website copy, and more, including property descriptions. If every listing description feels like you’re reinventing the wheel, it’s time to create a systematic way of… Read more »
More Ways New Real Estate Agents Can Get Leads for Free
This is Part 2 in a series about lead generation for new real estate agents. You can get leads for free from more places and in more ways than you might have thought possible. This time, we go digital with Facebook. Like any new real estate agent, I remember what it was like to be… Read more »
7 Summer Home Improvement Ideas That Can Help Clients Add Value to Their Homes
When it comes to home improvement, many homeowners’ top priority is making changes that will improve their home’s functionality or appearance, but oftentimes there is less thought placed on the value these improvements add. As a real estate agent, you have an opportunity to highlight the importance of selecting improvements that will add long-term value… Read more »
5 Examples of COVID-19 Postcards for Agents
Agents need a quick but effective way to nurture relationships within their sphere. COVID-19 postcards for agents are an economical and efficient solution. If you listen to some of the top real estate podcasts that have been streaming during the last six to eight weeks, you’ll hear experts advising their listeners to keep their marketing… Read more »
How to Use Email to Increase Customer Retention
Email isn’t just a great way to keep in touch with your family and friends—it’s also a powerful tool for retaining customers and earning repeat business. As with any other follow-up strategy, the key to using email as a retention tool is to focus on strengthening relationships. That means forgoing product pitches in favor of… Read more »
The Sad Reason Why People Quit Too Soon
Success takes time. While it’s tempting to jump from one “shiny object to another,” looking to grab onto whatever helps you make it big, consistency and patience are both INCREDIBLY important. Over the years, I’ve talked to countless real estate agents, financial advisors, and service-based salespeople from dozens of other industries. If there’s one thing… Read more »
