When you’re looking to build a sustainable real estate practice, systems are incredibly important. And I always say, the best system is the system you use 100 percent of the time. The key is in committing to whatever you choose and tailoring it to suit your business. Some real estate agents rely on technology more… Read more »
Top 3 Ways Real Estate Agents Can Leverage Technology
4 Effective Ways Advisors Can Get More Clients
If you’re a financial advisor who’s struggling to grow your book of business, let me start off by saying one thing: I hear you. Over the years, I’ve talked to a lot of people who work in financial services. One of the most common pain points they’ve shared, time and time again, is how difficult… Read more »
AI can’t fake you: How to stay real and win trust with your personal brand
Artificial intelligence is everywhere—from social captions to listing descriptions to client emails. It’s made marketing faster, but it’s also made authenticity harder to spot. If everyone’s using AI to look perfect online, how do you stand out as real? The answer isn’t to ditch AI—it’s to know when to use it and when to be… Read more »
6 of the Best Follow-Up Strategies You Probably Haven’t Tried
The key to long-term success in any business is relationships. When your customers know, like, and trust you, they’re going to see you as the go-to professional in your field. And that means they’re going to reward you with repeat business, as well as plenty of valuable referrals. Looking for some new, unconventional ways to… Read more »
How Dunbar’s Number Relates to Financial Advisors
How many meaningful relationships do you have? And how many are with your clients? The Dunbar number refers to a study conducted by Robin Dunbar in the 1990s, which states that humans of average sociability are capable of maintaining about 150 stable relationships. Dunbar defined these relationships as “the number of people you would not… Read more »
The 10 Top Real Estate Podcasts of 2020
Talk is cheap… unless you’re in real estate. Or, more specifically, unless you listen to a podcast from at least one of the top real estate agents in the country. These 10 free real estate podcasts below deliver the goods . . . High-quality information Educational Useful Entertaining A six-figure annual income… priceless. Okay, not… Read more »
Top 10 Books Financial Advisors Should Read in 2021
There are several probable reasons why you’ve clicked on this article: You’re a financial advisor who knows that the difference between professionals and amateurs is that professionals work to stay on top of their game—and that includes reading the words of other successful professionals. You want some guidance to help you wade through the huge… Read more »
Zillow: How Worried Do Agents Need to Be?
Updated October 2021 If you haven’t asked, then you’ve got your head in the sand. Contrary to what industry news and conference keynotes might lead you to believe, not every agent hates Zillow. Granted, I had little success when searching for any positive agent reviews of the behemoth. Even so, I have to assume that… Read more »
6 Video Marketing Tips for Real Estate Agents
Guest blogger Andre Oentoro promotes videos as marketing tools that excel at immediately capturing and keeping your audience’s attention, engaging them for longer periods, and enhancing recall. The internet and advent of third-party platforms like Zillow have forever changed how people look for available properties. While people most often find their real estate agent… Read more »
5 Facebook Ads Real Estate Agents Should Consistently Run
For a very long time now, Facebook has been one of the most popular ways for real estate agents to connect with clients through targeted ads. And that’s showing few signs of slowing down—especially as more agents enter the fray every year, and it becomes more difficult to reach relevant leads organically. If you’re a… Read more »
6 Easy Ideas for Converting FSBOs Into Clients
According to the National Association of REALTOR®’s (NAR) most recent statistics, approximately 8% of home sales were For Sale By Owner transactions. That represents a significant portion of the market, so tapping into it can have a big impact on your bottom line. If you’re looking for the opportunity to convert FSBOs into clients, you’ll… Read more »
Plan Your Professional Investments for 2021
The end of the year—and the beginning of a new one—is closer than you think. What do you have planned to make next year go smoother than this one and to help you optimize your business processes and procedures? Here are some of our favorite suggestions for updates and upgrades you should make before 2021…. Read more »
