Artificial intelligence is everywhere—from social captions to listing descriptions to client emails. It’s made marketing faster, but it’s also made authenticity harder to spot.
If everyone’s using AI to look perfect online, how do you stand out as real? The answer isn’t to ditch AI—it’s to know when to use it and when to be human.
Here’s how to do both.
When to use AI
This technology can help you create more, faster—without losing control of your message. The trick is to use it where it saves time but doesn’t replace your voice.
- Use ChatGPT to turn your voice notes into content
Next time you finish a client call, record a quick voice memo on your phone sharing what you learned—maybe how you handled a tough negotiation or prepped a home for market. Then paste the transcript into ChatGPT and ask it to “turn this into a short LinkedIn post in my tone, conversational but professional.”
You’ve just turned a real-world moment into authentic marketing in under ten minutes. - Use AI to repurpose one great idea across platforms
Take a blog, newsletter tip, or recent video and feed it into an AI tool like Jasper or ChatGPT. Ask: “Create three Instagram captions and one email subject line from this content.”
You’ll instantly have consistent messaging that sounds like you—without spending hours rewriting it for every platform.
When to be real
AI can handle structure and wording, but you bring the emotion and trust. These are the moments when showing up personally makes the difference.
- When you follow up with clients
After a closing, don’t send a templated thank-you. Record a short video (just twenty seconds) on your phone: “Hey Sarah, congrats again on your new home! I loved helping you find the one—you’re going to make it amazing.”
That authenticity is priceless—and it’s something no AI can duplicate. - When you nurture long-term relationships
Once a client closes, stay top of mind with consistent, personal touches that feel real. This is where ReminderMedia’s tools shine. A personally branded magazine lets you stay in front of clients with your face, name, and contact info on every issue—so you’re remembered for who you are, not just what you sell.
The winning combo
Use AI to work smarter, not to sound smarter. Let it help you brainstorm, batch content, and polish your ideas—but always inject your personality before you hit “post.”
Then use personal, branded touches—like your magazine—to keep relationships real.
AI can help you get noticed.
Authenticity helps you get remembered.
And that’s how you win trust in the AI age.
