According to NAR’s mid-year demographic survey, the average real estate agent is a 55-year-old white female who attended college and is a homeowner. By contrast, the median age of first-time homebuyers is 33. That means that real estate professionals may not be plugged in to the platforms and processes that make for effective marketing and… Read more »
10 Best Ways to Connect with Younger Homebuyers
Ep. 184: Top 5 Actions Entrepreneurs Should Take Every Day
Characteristics of Successful Entrepreneurs The Daily Routine A quick internet search will return more than enough results to produce a comprehensive list of the characteristics of successful entrepreneurs. For entrepreneurs who succeed, there’s no doubt that a great idea that meets a market need, sufficient capital, and sheer luck play a role. But just… Read more »
Ep. 319: Best of the Best Sales and Marketing Tips from 2021
The Best Sales and Marketing Tips We Heard in 2021 Who should listen: Entrepreneurs and small-business owners who want to know the best sales and marketing tips from people who have succeeded in their businesses. Key idea: Success requires that you commit to consistent action. Action item: Listen to each of these 8 episodes,… Read more »
Ep. 149: Mike McCann – How Philly’s #1 Real Estate Agent Sold Over 10,000 Properties
Mike McCann has been the number one Philadelphia real estate agent for 32 years in a row. He runs the number one team in Pennsylvania (23rd in the nation), and has sold over 10,000 homes in his career. On today’s episode of Stay Paid, Mike explains the strategies and practices that have helped him… Read more »
7 Ways to Promote Yourself and Your Real Estate Listings With Video
You hear all the time that video marketing is an effective way to promote your listings and your business as a real estate professional. However, for many agents and brokers, it can be intimidating to consider launching a video presence online and on social media. The good news? You don’t have to look like an… Read more »
How Agents Can Leverage the NAR Lawsuit Settlement
The NAR lawsuit settlement is rich with opportunities for agents who prove themselves to be knowledgeable and transparent. On March 15, the National Association of Realtors® (NAR) agreed to a settlement and to adopt new policies to resolve lawsuits claiming their policies inflated commissions for Realtors®. The agreement doesn’t dictate specific commission rates but removes… Read more »
11 Wildly Effective Social Media Marketing Ideas for Insurance Agents
If you’re an independent insurance agent who struggles with attracting qualified leads and being remembered by your name rather than by the name of the carriers whose policies you sold, then social media presents a tremendous opportunity to affect both. Effective use of social media can improve both the quality of the customer experience you… Read more »
Ep. 410: A Sustainable Social Media Strategy for Agents (with Katie Day)
When It Comes to Success, Consistency Counts Key idea: Consistency in all things, including content creation, posting to social media, and upholding standards for your team, will better ensure your success than sporadic or unreliable behavior. In speaking with Katie Day, today’s Stay Paid guest, we were struck by her matter-of-fact approach to running… Read more »
Content Pillars for Social Media: A Beginner’s Guide for Busy Real Estate Agents
Social media managers can get deep into the weeds when developing their content pillars and aligning them with an overall social media marketing strategy. They consider factors such as page authority, keyword optimization, backlinks, and a bunch of other technical aspects that only the professionals truly understand. We won’t get that deep—your job is to… Read more »
Ep. 482: Building a Business – Why Content Marketing Leaves Social Media in the Dust
Social Media Marketing or Content Marketing: Which Is Better for Business? Unlike posting to social media, when you invest your time and effort into creating content, you’ll amass a library of value that stands in perpetuity as evidence of your expertise and credibility. When we consider the role of social media in business, we… Read more »
How To Convert Real Estate Internet Leads (Superstar Agents’ Top Tips)
By now, every agent likely knows that their best real estate leads come from referrals. This only makes sense given that referrals are the most trusted source of information for consumers looking to purchase a product or service. But while there are agents who have created referral-only businesses, not everyone has a sphere large enough… Read more »
Ep. 494: The Broke Agent on Content, Social Media, and Real Estate’s Hottest Topics
The Broke Agent Talks Social Media When it comes to your social media content, don’t underestimate the popular appeal of authenticity. This week on Stay Paid, we have the distinct pleasure of speaking with the master of memes, Eric Simon. Eric is the founder of the Broke Agent—an utterly authentic, intentionally humorous, somewhat irreverent,… Read more »
