I’m just going to come right out and say it . . . Zillow has a trust issue. Trust is one of the most fragile of all emotional states because it relies on other people to behave in expected ways, and it’s easy for people to mess with our expectations. When we trust someone, we… Read more »
Zillow’s Flip Flops: What the Shutdown of Zillow Offers Means for Real Estate Agents
The Key to Your Business is Your Target Audience
Every time you go on social media or surf the web, you probably notice that the majority of the ads you see seem oddly specific to things you just searched for. This is not a coincidence. In today’s market, our choices are immense. It’s difficult for businesses to stand out, and that’s why these targeted… Read more »
Ep. 64: Creating a Proactive Customer Experience
Are you giving your customers an experience they’ll remember? There’s a big difference between providing basic customer service and creating an exceptional experience that’s truly worth talking about. On this week’s episode of Stay Paid, hosts Josh Stike and Luke Acree are joined by Mike Graziola, the VP of Operations and Client Success for… Read more »
How to Drive Success During the Holidays
Many business owners think that they should pullback on their marketing and sales tactics over the holidays. But, is this really a good idea? In today’s episode of Above the Noise, Luke provides three different tips of what you should be doing over the holidays to drive success in the new year. Video Transcription Alright… Read more »
Ep. 43: Interview with Shiva Irankhah: Staying Positive and Overcoming Failures
Getting past the tough times and waking up every day with a positive mindset may take some work, but the reward is great. Shiva Irankhah knows a thing or two about both, and has built a career for herself in the finance and insurance world that has made her an influential leader. In this episode… Read more »
Ep. 35: Finding Success at a Networking Event
Ah, networking. When it comes to business, it’s something you just can’t do without. Not only is networking the foundation of any relationship, it’s a profitable way to help businesses generate leads. But, it all boils down to acing a networking event. In today’s episode of Stay Paid, Josh and Luke break down what to… Read more »
The Top 6 Facebook Trends in 2019 for Real Estate Agents
When you’re a real estate agent looking to grow your business online, it’s important to be aware of what your peers are doing. By taking advantage of the latest tools and strategies, you can find new, relevant ways to connect with your target demographic. In no particular order, here are 6 of the most relevant… Read more »
3 Tips for Using AI to Optimize Your Real Estate Content Marketing
The one thing real estate agents never seem to have enough of is time. With only 24 hours in each day, any tool that can increase your productivity is something worth exploring. Generative AI, or gen AI, is a broad category of artificial intelligence that can save you precious time with its unparalleled ability to… Read more »
The 3 E’s of Content Marketing: A Universal Strategy
“What type of content should I send to my audience?” is among small business owners’ most frequently asked questions. Use the 3 E’s and never worry again. In today’s hypercompetitive world, content marketing is a necessary part of any successful business’s marketing plan. In addition to being among the most cost-effective strategies, supplying content that… Read more »
The Complete Guide to Creating a Brand Identity for Real Estate Agents
At one time, all you needed to find success as a real estate agent was a box of business cards, a decent headshot, and a place to hang your license. Now, however, individual agents, team leaders, and brokers are working to define themselves and their services through branding and marketing. An effective real estate branding… Read more »
6 Video Marketing Tips For Real Estate Agents
Guest blogger Andre Oentoro promotes videos as marketing tools that excel at immediately capturing and keeping your audience’s attention, engaging them for longer periods, and enhancing recall. The internet and advent of third-party platforms like Zillow have forever changed how people look for available properties. While people most often find their real estate agent… Read more »
What Financial Professionals Should Be Posting to Social Media to Attract Leads
Among the available marketing strategies for financial advisors, social media is fast becoming a way for independent broker-dealers and registered investment advisors to level the playing field and grow their practices In the increasingly competitive world of expert financial services, the role of marketing has taken on new significance. While traditional marketing methods still have… Read more »
