 How to Stay Consistent Across Your Small Business Marketing Strategy Who should listen: This episode is for anyone who struggles to remain consistent in their marketing and is looking for a solution. Key idea: Branding consistency is about more than your brand. Action item: Examine your clients’ experience. Put yourself in their shoes, and… Read more »
Ep. 248: Your Biggest Marketing Pain Point Resolved
Ep. 219: Marketing in 2021 with Dustin Brohm
 Content Marketing for Real Estate Agents Tips for beginners and others who want to diversify their marketing plan The only thing you might know about content marketing is that it involves, dare we say it . . . writing. And for that reason, you may have avoided it like a vampire avoids sunlight. You… Read more »
Ep. 406: Revolutionary Real Estate Tech (with Neema Bardi)
 Real Estate and Technology Creating a Better Life for Real Estate Agents Key idea: Explore the technology available in your industry. Proptech (and its branches, like real estate technology) can increase an agent’s productivity—giving them more time to serve their clients, increase their efficiency, and create a more balanced approach to work and life…. Read more »
Ep. 207 Matt Newman: The Greatest Lessons Come at the Darkest Times
 What You Learn When Facing Death This week’s episode with Matt Newman is, well, different. What Matt shares with Luke and Josh isn’t about strategies and tactics that are meant to help you grow your business. Instead, it’s more about perspective. Like the kind of perspective you get when you learn you’ve got brain… Read more »
Ep. 195: Why Sales Scripts are BS with Kevin Ward
How to Be a Successful Real Estate Agent To be a successful agent, you need to adopt a “go pro” mindset and train like a professional For someone who excels at writing sales scripts for real estate agents, Kevin Ward will be the first to tell you that even the best script is only a… Read more »
Ep. 392: Check Yourself: Promoting Personal Accountability (with John G. Miller)
 The Question Behind the Question Who should listen: Frankly, this episode is for everyone. We can all benefit from learning how to be personally accountable for aspects of our work, home, and personal lives that we would like to change. Key idea: I can only change me. John G. Miller, the author of QBQ!:… Read more »
Ep. 466: Step Up Your Conversion Strategies (with Juan Carlos Barreneche)
The Secrets to Converting More Leads into Customers Lead generation boils down to three fundamental steps and a commitment to thinking about the long-term. In this episode of Stay Paid, we welcome back Juan Carlos Barreneche, who previously visited us four years ago when he was just a few years into the real estate business. Juan… Read more »
Ep. 418: How to Close Every Deal in the First Meeting
 Motivating Prospects to Act Key idea: Rather than wait for a triggering event to cause people to reach out, financial advisors can create such events in the minds of their prospects and clients by pointing out the consequences of not acting now. This week on Stay Paid, we host returning guest Erin Botsford, the… Read more »
Ep. 490: Winner of “Penn & Teller: Fool Us” Unveils Secret to Sales and Service Magic
 A Magician’s Guide to Sales Success and Unparalleled Customer Service Truly successful businesses may not have the world’s greatest widget, but they know how to focus on every “perceptual transaction” between their organization and their audience so that each client believes they do. You may know Kostya Kimlat, this week’s Stay Paid guest, as… Read more »
Even More Ways New Real Estate Agents Can Get Leads for Free
In the final part of this 3-part series, we’re still talking about how to get leads for free, but I’m adding a few affordable options. In this series, I’ve offered real estate lead generation ideas for new agents, and I’ve focused on ideas that don’t require any check equity. The reason is simple—new agents tend… Read more »
5 Reliable Ways to Get Oodles of Local Business Reviews
How can you get local business reviews that truly move the needle? In today’s digital landscape, word of mouth isn’t just whispers on the street anymore—it’s loud and clear online, amplified by the power of customer reviews. For small businesses, online customer reviews hold immense power, influencing spending habits and purchasing decisions. Without them, businesses… Read more »
Looking Beyond the Bank: What It Takes to Succeed in Insurance
Exploring the Emotional Component of Final-Expense Insurance Sales Final-expense insurance sales hinge on an agent’s ability to build trust and emotionally connect with prospects. This week on Stay Paid, we talk with Michael Kwarteng and Jalon Talley, founders of True Wealth Financial, a nationwide life and health insurance consulting agency. In one short year, they’ve… Read more »
