How to Stay Relevant When Technology Threatens Your Job Who should listen: This episode is for financial advisors, real estate agents, and other small business owners wanting to know the way to long-term business success in a world of increasing DIY technologies. Key idea: Deep knowledge of your business, providing value and building trust,… Read more »
Ep. 249: 3 Ways to Stay Relevant Amid Increasing Technology (with Mike McGlothlin)
Ep. 283: US Ambassador of Entrepreneurship Talks about Marketing’s Cutting Edge
How to Produce High-Converting Content Who should listen: Entrepreneurs and small-business owners wanting expert advice and useful resources for maximizing the potential of their marketing, especially email and content marketing. Key idea: Personalization is essential to successful marketing, and the technology exists to make it easier than ever to implement. Action items: 1) Use… Read more »
Ep. 88: How to Work with iBuyers and Increase Seller Leads (with Veronica Figueroa)
Veronica Figueroa is the leader of the award-winning Figueroa Team (now a part of eXp Realty), as well as a sought-after speaker and coach. After becoming a top-producing agent and broker, she was an early innovator in working with instant offers. Today on Stay Paid, Veronica Figueroa shares her amazing journey through real estate,… Read more »
Ep. 219: Marketing in 2021 with Dustin Brohm
Content Marketing for Real Estate Agents Tips for beginners and others who want to diversify their marketing plan The only thing you might know about content marketing is that it involves, dare we say it . . . writing. And for that reason, you may have avoided it like a vampire avoids sunlight. You… Read more »
Ep. 273: How Rick Demko built a book of 10,000 clients
3 Simple Tips for Explaining Complex Ideas Simply “Unless you can explain something simply enough, you simply don’t understand it well enough.” ~Albert Einstein Who should listen: Anyone who needs to explain complicated ideas to those who are unfamiliar with the topic. Key idea: How well someone understands you is more a function of… Read more »
Ep. 299: How a Little Science Can Wildly Increase Prospect Engagement (with Bill Cates)
Want to Increase Your Referrals and Client Acquisitions? Ask a Neuroscientist. Who should listen: Financial advisors, insurance brokers, real estate agents, and other solopreneurs who want to connect more strongly with their audience, increase the effectiveness of their marketing, and earn more referrals. Key idea: Adopt the perspective of your audience so that you… Read more »
Ep. 315: The New Threat to Email Marketing Automation (with Andy Mowat)
Will Email Become a Paid Marketing Channel? Who should listen: The implications of what our guest reveals are so incredible that everyone who interacts with email should listen. Key idea: The goal is to give email recipients a defense against the bad behavior of marketers. Action item: Before sending your next email, ask yourself… Read more »
Ep. 347: How Dan Lesniak Made $22M in Year 1
A Target Market Strategy for New Agents Plus a Broker’s Cure for “Revolving Door Syndrome” Who should listen: New agents struggling with how to do it all with limited resources, as well as experienced agents who need a way to keep their top talent. Key idea: Developing a value proposition boils down to saving… Read more »
Ep. 399: How to Be Privy to Your Competitors’ Marketing Secrets
Competitive Marketing Intelligence What It Is and How to Get It Key idea: Competitive intelligence, and its subdivision, competitive marketing intelligence, isn’t reserved for companies with deep pockets. Small businesses can use the methods described in this podcast episode to gain valuable insight into what their competitors are doing to attract prospects and then… Read more »
Ep. 432: How to Be an Authority Even If You’re New to the Game
Authority Marketing Positioning Yourself As the Expert (Even If You’re Not) Key idea: Being seen by your target audience as an authority isn’t so much about genuine expertise as it is about positioning yourself as an expert. Mike Saunders is a speaker, bestselling author of four books, and successful business coach who holds an… Read more »
Writing the Perfect Real Estate Bio
People do business with people they know, like, and trust. But as a new agent, you may wonder how you can position yourself as someone people want to work with. What better way to convey your authentic self than by constructing a well-rounded bio? Whether you include your personal details, professional background, or a little… Read more »
How to Calculate Turnover Rate When Selecting a Farm
Where to find the information and resources you need to calculate the turnover rate for your farm. When I was younger and wanted to know how to spell a word, I was often told to look it up in a dictionary. I always considered this an unserviceable piece of advice. I didn’t need to know… Read more »
