Privacy in the Digital Age What’s a Marketer to Do When You Can’t Track Users? Who should listen: Small business entrepreneurs who struggle to attract leads now that consumer privacy laws and regulations are peeling back once reliable tactics and tools. Key idea: If small business owners are to have a fighting chance in… Read more »
Ep. 361: How to Let the Best Leads Find You (with Chris Smith)
Ep. 317: How to Create a Magical, Disney-Like Customer Experience (with John Formica)
Building a Customer Experience Strategy If you want to offer the best customer experience, then build a strategy to ensure your employees want to support your vision. Who should listen: Small business owners and others looking for ways to improve their corporate culture and client experience. Key idea: Don’t hire someone thinking that you… Read more »
Ep. 207 Matt Newman: The Greatest Lessons Come at the Darkest Times
What You Learn When Facing Death This week’s episode with Matt Newman is, well, different. What Matt shares with Luke and Josh isn’t about strategies and tactics that are meant to help you grow your business. Instead, it’s more about perspective. Like the kind of perspective you get when you learn you’ve got brain… Read more »
Ep. 292: Is a Sales Career Right for You? [and How to Get the Job if It Is]
5 Reasons Why Introverts Can Be Great Real Estate Agents There is virtually no correlation between being an extrovert and having a successful sales career. Who should listen: Anyone who is interested in exploring a career in sales. Key idea: Sales is an art and a science. There are some people with inherent traits… Read more »
Ep. 268: How to Execute the Perfect Client Pop-By
Pop-By Real Estate Ideas That Any Business Can Use Who should listen: Professionals engaged in relationship marketing who want more tools and tips to add to their marketing toolboxes. Key idea: Pop-bys are not about soliciting business. They’re opportunities to show your appreciation. Action item: Select 10 people from your database and schedule a… Read more »
Ep. 263: How Pull Marketing Pushed Agent Leigh Brown to #1
How to Become More Disciplined Telling Me That Being Disciplined Requires Discipline Doesn’t Help—but the 5 Tips in This Article Do Who should listen: Real estate agents and other sales professionals looking for practical, no nonsense advice proven to generate leads and build trusting relationships with clients. Key idea: You already know what you… Read more »
Ep. 248: Your Biggest Marketing Pain Point Resolved
How to Stay Consistent Across Your Small Business Marketing Strategy Who should listen: This episode is for anyone who struggles to remain consistent in their marketing and is looking for a solution. Key idea: Branding consistency is about more than your brand. Action item: Examine your clients’ experience. Put yourself in their shoes, and… Read more »
Ep. 392: Check Yourself: Promoting Personal Accountability (with John G. Miller)
The Question Behind the Question Who should listen: Frankly, this episode is for everyone. We can all benefit from learning how to be personally accountable for aspects of our work, home, and personal lives that we would like to change. Key idea: I can only change me. John G. Miller, the author of QBQ!:… Read more »
Ep. 195: Why Sales Scripts are BS with Kevin Ward
How to Be a Successful Real Estate Agent To be a successful agent, you need to adopt a “go pro” mindset and train like a professional For someone who excels at writing sales scripts for real estate agents, Kevin Ward will be the first to tell you that even the best script is only a… Read more »
Ep. 189: Maximize Your Facebook Advertising with Grant Wise
Dynamic Remarketing How to adjust your Facebook marketing strategy to include video in your remarketing campaign and multiply lead conversions. Here’s an intriguing question: How do you get in front of your audience without calling, texting, or emailing them? Grant Wise is the president and co-founder of Witly, a client generation software for real… Read more »
Even More Ways New Real Estate Agents Can Get Leads for Free
In the final part of this 3-part series, we’re still talking about how to get leads for free, but I’m adding a few affordable options. In this series, I’ve offered real estate lead generation ideas for new agents, and I’ve focused on ideas that don’t require any check equity. The reason is simple—new agents tend… Read more »
Ep. 183: #1 Agent in the Nation Shares Step-By-Step Secret to Converting Leads
How to Get Clients Getting clients is about a systematic approach to lead generation, lead follow-up, and lead conversion. Entrepreneurs are generally eager people. They want to make a success of their business, and the sooner that happens the better. As a result, they may try anything that tells them how to get clients… Read more »
