Get genuine advice for creating mutually beneficial, trusting bonds with homebuyers and sellers to increase client retention and their lifetime value. I’m super happy you found this blog, but before beginning, let’s revisit its title. This is not another piece about how agents can “build connections” or “grow a following.” Nor is it simply about… Read more »
How Agents Can Build Authentic Customer Relationships on Social Media
Your End-of-the-Year Agent Checklist
You may be looking forward to the end of the year as a time to catch your breath between the unpredictable 2020 market and the sure-to-be-active Spring 2021 market. However, it’s important to use the precious downtime around the holidays to take care of your business and plan for the future. Below you’ll find an… Read more »
Ep. 246: 5 Consumer Trends That Are Rocking It in 2021
Tips to Make 2021 Consumer Behavior Work for You Who should listen: This episode is for brands and retailers wanting to be on the cutting edge of the hottest trending consumer behaviors of 2021. Key idea: For today’s consumers, “value” means far more than getting what you paid for. Action item: Consider and change,… Read more »
How To Convert Real Estate Internet Leads (Superstar Agents’ Top Tips)
By now, every agent likely knows that their best real estate leads come from referrals. This only makes sense given that referrals are the most trusted source of information for consumers looking to purchase a product or service. But while there are agents who have created referral-only businesses, not everyone has a sphere large enough… Read more »
Plan Your Professional Investments for 2021
The end of the year—and the beginning of a new one—is closer than you think. What do you have planned to make next year go smoother than this one and to help you optimize your business processes and procedures? Here are some of our favorite suggestions for updates and upgrades you should make before 2021…. Read more »
Ep. 222: 4 ways to generate leads in 2021
4 Hot Marketing Ideas for 2021 They’ve been around for years but in 2021, these four marketing ideas—three based solidly on evolving technology and one on good old-fashion human contact—will be at the top of every smart entrepreneur’s list: YouTube videos Predictive analytics Marketing automation Relationship marketing YouTube: Video marketing has become essential… Read more »
Share These 7 Blogs to Help Your Sphere Navigate the 2021 Real Estate Market
With the traditional spring market interrupted by the arrival of COVID-19, who could have predicted that 2020 would bring an explosion of demand in the real estate market? Agents and brokers who were able to shift gears, and turned a highly personal process into a virtual one, are poised for another successful year in 2021—as… Read more »
Managing Your Online Reviews
“She helped me sell my home in a flash—BEST.AGENT.EVER.” “He was SO unprofessional. Would not recommend working with him to my worst enemy!” Thanks to the advent of the internet, we are able to post anything we want about anyone—lies and truth, good and bad. The long and short of it is that no matter… Read more »
New Look for Online Account Manager
We are pleased to announce that the American Lifestyle Online Account Manager is sporting a new and improved appearance. But first, a little backstory . . . The first American Lifestyle Online Account Manager was created in 2003 before the first ALM was printed, mailed, or even designed. We were taking advance orders for the… Read more »
Ep. 319: Best of the Best Sales and Marketing Tips from 2021
The Best Sales and Marketing Tips We Heard in 2021 Who should listen: Entrepreneurs and small-business owners who want to know the best sales and marketing tips from people who have succeeded in their businesses. Key idea: Success requires that you commit to consistent action. Action item: Listen to each of these 8 episodes,… Read more »
Ep. 219: Marketing in 2021 with Dustin Brohm
Content Marketing for Real Estate Agents Tips for beginners and others who want to diversify their marketing plan The only thing you might know about content marketing is that it involves, dare we say it . . . writing. And for that reason, you may have avoided it like a vampire avoids sunlight. You… Read more »
The 5 Best of the Best Real Estate Podcasts of 2021 (updated)
Updated August 4, 2021 It’s the Only List You Need If you’re overwhelmed by the number of real estate podcasts available, are unsure about which ones are truly worth your time and attention, or you’ve been led astray by false prophets, you can breath easy . . . I’ve got you covered. But let’s be… Read more »
