Websites go to great lengths to get noticed. But being a website can, alas, be a lonely experience. Imagine you’re a website that has pulled out all the stops and gone to a lot of trouble to be found. You’ve ensured that you’ve got an easy-to-remember, intuitive URL. Your home page makes clear that you… Read more »
The 3 Best Real Estate Landing Pages
Ep. 502: The Best Golden Nuggets of 2023 | Social Media
Proven Social Media Marketing Tips for Small Business If you’re struggling to build an audience of social media followers or improve your engagement rate, these five tips from successful users are just what you need to achieve your desired goal. As the end of the year approaches, it’s become a bit of a tradition… Read more »
Writing the Perfect Real Estate Bio
People do business with people they know, like, and trust. But as a new agent, you may wonder how you can position yourself as someone people want to work with. What better way to convey your authentic self than by constructing a well-rounded bio? Whether you include your personal details, professional background, or a little… Read more »
Ep. 136: Paul Coan–Can Financial Advisors Beat the Market?
Paul Coan is the founder and CEO of Ploutos Weath, a strategy platform for financial advisors, helping them to develop portfolios that perform while allowing them to keep complete control—freeing them up to focus on new and existing clients. He is also the author of Asset Protection & Wealth Preservation: A Guide to Help… Read more »
Managing Your Online Reviews
“She helped me sell my home in a flash—BEST.AGENT.EVER.” “He was SO unprofessional. Would not recommend working with him to my worst enemy!” Thanks to the advent of the internet, we are able to post anything we want about anyone—lies and truth, good and bad. The long and short of it is that no matter… Read more »
How to Get Amazing Testimonials from Clients
Customer testimonials can be one of the most powerful tools for growing your business. Think about it: when you’re looking to hire a contractor or make a major purchase (like a car), what do you do? If you’re like me, you go online and read reviews. Don’t take my word for it. A 2018 survey… Read more »
What Financial Professionals Should Be Posting to Social Media to Attract Leads
Among the available marketing strategies for financial advisors, social media is fast becoming a way for independent broker-dealers and registered investment advisors to level the playing field and grow their practices In the increasingly competitive world of expert financial services, the role of marketing has taken on new significance. While traditional marketing methods still have… Read more »
Ep. 258: How to Move Prospects Through the 8 Phases of a Sales Call
How to Make a Sales Call A Step-by-Step Guide to Outbound Phone Sales Who should listen: Salespeople prospecting for leads who need a framework to organize their sales calls and seamlessly move their prospects through their funnel. Key idea: Using a script is essential when making cold calls, but they don’t have to be… Read more »
Win More Business with These LinkedIn Best Practices
LinkedIn can be a powerful tool for your sales strategy. How? There are several ways. The first, and most obvious, is by expanding your professional network. Every connection you build has the potential to lead to referrals. And don’t forget, your connections have connections, too. I’ll share how you can leverage these second- and third-level… Read more »
Proven, Road-Tested Ways to Get Real Estate Referrals
7 Stay Paid Podcast Guests Share Their Strategies The 4th and final part in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies It’s not often you find a resource that will give you a truly tested and proven solution to a problem. You’ll easily find “ideas,” “suggestions,” “tips,” and the like,… Read more »
Ep. 212: How to Identify Your Ideal Client
3 Ways of Finding Your Ideal Client The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity. The greater clarity you have with regard to your ideal customer, the more… Read more »
Ep. 361: How to Let the Best Leads Find You (with Chris Smith)
Privacy in the Digital Age What’s a Marketer to Do When You Can’t Track Users? Who should listen: Small business entrepreneurs who struggle to attract leads now that consumer privacy laws and regulations are peeling back once reliable tactics and tools. Key idea: If small business owners are to have a fighting chance in… Read more »
