You don’t need me to tell you how competitive the real estate market is—no matter what direction home prices are headed—and how distinguishing yourself as the preferred agent in your area is tough, even under the best circumstances. In such an environment, a personalized real estate magazine acts like a battering ram that breaks through… Read more »
The Best Personally Branded Real Estate Magazine for Clients: Why It Works
5 Tactics for How to Get Insurance Leads (Top Producers’ Best Strategies)
Why settle for a random list of tips for how to get insurance clients when you can get the most successful brokers and agents on the planet to give you their best strategies? We’ve been fortunate to interview some heavy hitters on our Stay Paid podcast. Over the years, these guests have shared their most… Read more »
The 3 Best Facebook Ads for REALTORS®
Including one ad that delivers the motherlode of Facebook real estate leads You know real estate. It’s what you do. You enjoy it, you’re good at it, and you make a decent living at it. But, of course, you’d like to increase your annual GCI (what agent wouldn’t?), and you more than likely have been… Read more »
How 5 Top Professionals Use Gratitude Marketing to Boost their Referral Marketing Strategy
Part 3 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies Just for a moment, let’s put aside all the chatter about segmented audiences, testing, analytics, buyer personas, and the other tools of the marketing professional’s trade. Let’s instead get back to a basic concept—showing gratitude—which is arguably the single most… Read more »
Grow Your Blog Using SEO
One of the best ways to blow up your blog is with SEO. When you optimize your content for search engines, your blogging efforts are much more likely to end up on the coveted 1st page of results. Follow these four tips to make sure your blogs are fulfilling basic requirments for ranking. Video Transcription… Read more »
Ep. 298: Email Marketing: Testing What Works
Subject Line Testing and Other A/B Split Testing Techniques Who should listen: Anyone wanting to improve the effectiveness of their email marketing, including their open rate, click-through rate, and more. Key idea: If you don’t test, you won’t know what is working and what needs to be adjusted. Action item: Conduct an A/B test… Read more »
Ep. 199: 1M followers in 30 days with Brendan Kane
How to Write a Hook That Stands Out in a 3-Second World Back in 2015, Microsoft conducted a study about the shrinking attention span of humans. They surveyed 2,000 people and conducted brain scans of 112 others using electroencephalograms (EEGs). Their conclusion was that from the beginning of the mobile revolution in 2000, our… Read more »
Ep. 16: Business Blogging Made Simple
Content marketing is one of the best ways to attract inbound leads to your business. Marketers who embrace blogging see return on investment because of the exposure and the gravitas it adds to their brand reputation. The main issue that many service-based sales professionals struggle with is knowing where to begin. Key Points Blogging is… Read more »
Ep. 271: How to play and WIN the content game (with Jimmy Mackin)
The New Apple Privacy Rule: What Are Marketers Supposed to Do Now? Who should listen: Entrepreneurs looking for ways to use content marketing effectively and efficiently as a direct-to-consumer strategy. Key idea: The writing is on the wall—privacy laws will continue to hamper the effectiveness of push marketing. The best alternative is to attract… Read more »
Insider Tips for How to Find Real Estate Leads on Facebook
There’s quite a lot to understand about how to find real estate leads on Facebook. And it certainly takes a fair amount of work to target the right audience and close any leads you do get. But worry not—you’ve come to the right place. Read on, and you’ll get the inside scoop from our crack… Read more »
Ep. 220: The Key to Cold Calling is Confidence
How to Build Confidence and Watch Your Cold Calling Success Rate Skyrocket Cold calling is easy. It’s the stuff leading up to it that’s tough. In 2018, a California-based sales training company released the results of a study that reported 53% of sales professionals (that’s more than half!) give up too easily when cold… Read more »
How to Market Medicare Advantage Plans
If you want to generate more MA leads, stop marketing and start communicating instead As every Medicare insurance agent knows, the Centers for Medicare & Medicaid Services (CMS) requires agents to adhere to strict rules when marketing Medicare products to eligible beneficiaries. Violations aren’t easily tolerated, and they can result in fines, revocation of licenses,… Read more »
