In survey after survey, the vast majority of home buyers and sellers say that they would not only use their real estate agent again, they would recommend him or her to family and friends. In fact, direct referral is still the number one way that folks find their real estate agent. If you’re not seeing… Read more »
7 Ways Real Estate Agents Can Generate More Referrals
5 Effective Summertime Follow-Up Strategies for Agents
While many businesses thrive in the summer, this season can be a bit hit-or-miss for real estate agents. Sure, the spring market provides ample opportunities for making new connections and getting plenty of buyer and seller leads. But the summer is, by nature, a difficult time to keep in touch. With so many past clients… Read more »
5 Creative Holiday Marketing Ideas for Agents
You may be one of those real estate agents who figures that holiday marketing is primarily for other small business owners—owners of retail shops or whatnot—but you send your holiday greeting cards anyway because . . . well, it’s the thing to do. But here’s the deal. Done well, creative holiday marketing ideas can lay… Read more »
How to Write an Email Marketing Newsletter: A Guide for People Who Aren’t Writers (or Even Marketers)
Let me guess. You’re either a small business owner who’s discovered that you need to do way more writing than you ever planned to (or maybe you were hoping to avoid it entirely) . . . Or you work for said business owner and the part of your job description that includes “other duties… Read more »
Building Your List with Instagram
Using marketing through a website and email list alone will only get you so far. In order to tap in to a whole new audience, leverage an Instagram page. An Instagram page helps keep your already loyal audience engaged on another platform and also opens up the possibility for you to branch out to an… Read more »
3 Ways to Diversify Your Marketing & Capture More Leads
Would you rather be a jack-of-all-trades or a master of one? This question might be hard to answer, especially when it comes to your business. But the truth of the matter is, putting 100% of your marketing budget into one single source will not drive the results you want. In fact, it will end up… Read more »
A 3-Part Marketing Strategy for Agents to Keep in Touch with Clients
Staying top-of-mind is essential to an agent’s success, but it doesn’t have to be complicated, time-consuming, or expensive. Real estate professionals who take their careers seriously know that they need to keep in touch with their past clients. Actually, I’m going to drop the past from this blog. Serious agents know that once a client,… Read more »
3 Practices Every Business Should Continue Post-Quarantine
Despite this being a strange and difficult time for business owners, many have gotten creative and adapted in order to stay afloat. Whether it be offering takeout or upping their online marketing, innovation has been the name of the game. But what happens when quarantine ends and business is allowed to resume as normal? Should… Read more »
The Essential Content Marketing Plan for Real Estate Agents
In many industries, content creation and distribution has been a standard marketing practice for many years. However, in the real estate industry, many agents and brokers are just starting to adopt best practices for content. If you’re like many of your colleagues, your professional resolution includes getting on board with a more effective and consistent… Read more »
10 Tasty Summer Recipes to Share with Your Clients
If your clients are connected with you on social media, it’s because they like what you have to say. But that doesn’t mean they want to constantly be bombarded with posts about your business. In order to maintain a meaningful relationship that results in more transactions down the line, you should focus on offering useful… Read more »
6 Tips for Becoming a Pro at Door Knocking
Door knocking is a divisive practice among real estate agents. Many swear by it, while others prefer to stay as far away from it as possible. But when it comes to making personal connections within your geographic farm, door knocking is still one of the most effective techniques you can use. The key is to… Read more »
S.M.A.R.T. Goals for Your Business in the New Year
With one year in the books and a new one just getting started, people everywhere are resolving to improve their lives. Whether these goals are in fitness, finance, business, or romance, the unfortunate reality is, within a few months, so many of these resolutions will be forgotten. It’s not that people are lazy or uncommitted…. Read more »
