Anyone in marketing knows that brands need to make the customer the hero of the story. Whatever product or service is being sold, it should never come onto the scene as the knight in shining armor. Instead, it should enable the client to achieve victory, not rescue them. This can be applied directly to the… Read more »
Make the Client the Hero of the Home-Buying Saga
4 Tips for Dealing with Rejection [Sales Advice]
Rejection is part of life: personally, and professionally, you’re going to experience your fair share of being told no. In sales, this is especially true, but that doesn’t make it any easier to deal with. However, once you learn to embrace the inevitable rejection that is sure to come your way, you’ll find that picking… Read more »
Increase Your Open House Attendance
Is your open house looking more like an empty house? When selling a home, the open house process can seem stressful and tedious, but it is still a fantastic way to garner interest and increase demand for the home. If you’re having trouble getting people to your open house, don’t be so quick to chalk… Read more »
5 Facebook Ads Real Estate Agents Should Consistently Run
For a very long time now, Facebook has been one of the most popular ways for real estate agents to connect with clients through targeted ads. And that’s showing few signs of slowing down—especially as more agents enter the fray every year, and it becomes more difficult to reach relevant leads organically. If you’re a… Read more »
Here’s What Agents Should Be Posting on Instagram and Social Media
Who knew that when you became a real estate agent, you’d also have to become a prolific social media expert? Google is full of queries asking about real estate agents and what they should be doing on Instagram and social media: Does Instagram work for REALTORS®? How do I market myself as a REALTOR® on… Read more »
Targeting Facebook Ads for Real Estate Agents
For real estate agents, targeting Facebook ads may seem odd. Shouldn’t you consider everyone a potential client? In theory, yes—you should consider anyone looking to buy or sell a home as a potential new client. But you know that you can’t be all things to all people and still be good at your job, and… Read more »
9 Lead-Generating Postcard Marketing Ideas for Financial Advisors
Because you’ve found this blog, I’m assuming that you’ve at least thought about including postcards as part of your marketing plan. Since ReminderMedia sells postcards for financial advisors, I think that’s terrific, and I’m including below plenty of the postcard ideas you were hoping to find. However, there are 3 points you might want to… Read more »
Practical Self-Care Tips for Agents
Over the past few months, real estate professionals all over the country have been experiencing a market that only comes along once or twice in a career. For many, multiple offers, frustrated homebuyers, and tough negotiations have become a fact of each and every transaction. That means frayed nerves, stressful days, and sleepless nights for… Read more »
5 Ways You’re Killing Your Productivity
Everyone has a bad habit that they would like to break, whether it be biting your nails, or binging Netflix shows. But sometimes our habits become so engrained that we don’t even realize the toll they are taking. This epidemic seems to apply even more to our productivity. You already know that checking your phone… Read more »
6 Essential Tips for How to Create a Real Estate Seminar
Real estate is often called a contact sport for one reason: real-time, face-to-face interaction is essential to an agent’s success. So if you’re looking for a winning move, hosting a real estate seminar (sometimes called a real estate workshop), might just be it. Whether you’re a seasoned agent or a newcomer to the industry, these… Read more »
5 Simple Ways to Uniquely Increase Facebook Engagement
Increasing engagement on your social channels is important if you want to maintain a solid brand. Facebook can be an especially tough platform to increase engagement on, but these unique strategies can help you get back on track. 1. Focus on quality over quantity You may find that brands are posting more on Instagram, but… Read more »
What to Do Your First Year as a Real Estate Agent
A month-by-month guide to a profitable first year. The process of obtaining a real estate license involves months of planning and preparation, only to find out that you’ve done little to prepare for the actual day-in and day-out practice of real estate. Once you’ve passed your test, it’s time to get to work building your… Read more »
