You don’t have a marketing problem—you have a decision problem. When a real estate business slows down, most agents assume they need more marketing. More ads. More social posts. Another open house. Another lead source. But a recent Stay Paid podcast call-in episode revealed a different reality: most growth problems come down to a few… Read more »
Why Your Real Estate Business Isn’t Growing
The 8 Best Tips to Drive Leads For Your Business
Leads are the lifeblood of all businesses. If you can’t acquire new leads, your business can’t grow. And while this is probably obvious to most business owners, there are still plenty who aren’t sure of the steps they need to take to keep their pipelines full. We have shared countless tips over the years to… Read more »
How to Calculate the Leads You Need to Crush Your Sales Goals
Hitting your sales goals is advantageous for any business. But, do you know exactly how many leads you need to meet each goal? VP of Marketing, Josh Stike walks you step-by-step through our leads generator workbook to ensure that you not only hit but crush your sales goals. Video Transcription To succeed in any business… Read more »
How the End of Mortgage Forbearance May Impact Your Clients—and Your Business
One of the first concerns that arose at the beginning of COVID-related shutdowns was that the housing market—responsible for a large portion of economic activity in the United States—would be brought to a virtual standstill. Instead, the ensuing months were among the most active and profitable in recent history. This was due, in part, to… Read more »
Heat Up Your Summer with Issue 70
American Lifestyle magazine Issue 70 hits homes right in the heart of summer—the prime time for social gatherings, home improvement projects, and making real estate moves. As our annual Summer to Sell real estate promotion, Issue 70 includes seven timely articles, great recipes, and of course, a slew of industry specific ads to customize and… Read more »
6 Video Marketing Tips for Real Estate Agents
Guest blogger Andre Oentoro promotes videos as marketing tools that excel at immediately capturing and keeping your audience’s attention, engaging them for longer periods, and enhancing recall. The internet and advent of third-party platforms like Zillow have forever changed how people look for available properties. While people most often find their real estate agent… Read more »
Ease Your FSBO Fears Once and For All
Updated March 31, 2021 We all know that the real estate industry is an overly saturated one. In fact, the Association of Real Estate License Law Officials (ARELLO) estimates that there are close to 2 million active real estate licenses within the United States. So, what’s a new agent to do? Set themselves apart from… Read more »
The Best Closing Phrases for Any Deal
In any sales situation, there comes a moment when the time feels right to go for the close. While there is no single magic phrase that will guarantee a sale, there are some time-tested lines that can help you get results. Here are six highly effective closing phrases you can use to close your next… Read more »
Content Marketing Strategies for Renters and Younger Buyers
Millennial and Gen-Z buyers make up the vast majority of current and potential buyers in markets throughout the country. These generational cohorts may wait longer to buy their first home than previous generations did, but, for most, it is an important part of their overall financial and lifestyle plan. As a real estate professional, positioning… Read more »
How to Build Rapport and Create Relationships
When it comes to setting yourself up for long-term success, the key is building relationships that result in more repeat business and referrals. But how do you create those kinds of relationships in the first place? In order to connect with a customer in a lasting way, you need to start by establishing rapport. What… Read more »
The One-Call-Close Mentality
The one-call-close mentality—the notion that you can close a deal on the first contact—is something that I preach on my sales floor daily. When I’m trying to get my people fired up, I reference the one-call close and remind them that every dial can be a sale. If people sold every client they got on the… Read more »
The Power of Authentic Marketing: Why Being Real Is Your Greatest Asset
Today’s consumers are sharp. It doesn’t matter how carefully you polish your pitches or curate your content—they can spot scripted messaging, stock imagery, and sales gimmicks from a mile away. Perhaps just as much as the product or service itself, what they’re after in a brand is a connection. And, ultimately, the best way to… Read more »
