Increasing engagement on your social channels is important if you want to maintain a solid brand. Facebook can be an especially tough platform to increase engagement on, but these unique strategies can help you get back on track.
Focus on quality over quantity.
You may find that brands are posting more on Instagram, but Facebook should remain a space where the posting is kept to a minimum. Studies show that posting once or twice a day is actually enough, and makes your followers more inclined to like, comment, or share, whereas posting upwards of 10 times daily can cause them to do the opposite.
If you want people to comment on your posts, then start asking questions. If your posts aren’t garnering any feedback, sometimes you need to give people the extra push and tell them to comment. Asking for their opinion on an article or their thoughts on a post is a surefire way to increase engagement to your page. Don’t forget to reply to comments, which shows that you’re engaging back.
Repost old content.
If you previously shared an article, wrote a post, or posted a graphic that did particularly well, repost it. It could do even better the second time around, and reach new followers who didn’t see it previously. This is one of the simplest ways to increase engagement, as there’s really no extra work on your part.
Interact with other brands.
If there are other brands or businesses who are similar to you, then engage with them. Comment on their articles, react to their posts, and repost pieces you find relevant to your own page as well. This will help increase traffic to both pages, while helping you network, ultimately getting your name out there to potential clients.
Try out different videos.
Whether through Facebook Live or posting your own videos, you should make use of the rise of video marketing that’s been taking place over the past couple of years. People are paying attention to Facebook Live now more than ever, and enjoy interacting with the content as it’s happening. See which type of video content works best for you by experimenting with different kinds, and watch as engagement rises on your page.
Facebook engagement can be tough to increase, but not impossible. Try out some of these tips and see which strategies work for you and your business.