Every time you go on social media or surf the web, you probably notice that the majority of the ads you see seem oddly specific to things you just searched for. This is not a coincidence. In today’s market, our choices are immense. It’s difficult for businesses to stand out, and that’s why these targeted… Read more »
The Key to Your Business is Your Target Audience
The Best Sales Strategy in the History of Business
Real estate is a unique brand of sales. Most salespeople practice a word-for-word pitch thousands of times. They memorize talking points and anticipate objections. This is how they become great. Real estate agents have to be more adaptive because the only thing they sell that stays the same is themselves. Agents must present their product… Read more »
Your Old Listings are a Goldmine
Landing a listing is a glorious accomplishment, but don’t go resting on your laurels just yet. There still a lot of gold in them there hills, and if you want to maximize your profit, you need to take hold of that momentum to gather more sweet, sweet leads. Video Transcription Alright, now that you got… Read more »
Ep. 11: How to Close on the Phone
You need to bring a lot to the table when you’re delivering a pitch over the phone. One of the most important aspects to a quality pitch is clarity. Nobody will buy what they don’t understand. Along with clarity, you need to speak with an air of authority. Prospects will be far more likely to… Read more »
A 3-Part Marketing Strategy for Agents to Keep in Touch with Clients
Staying top-of-mind is essential to an agent’s success, but it doesn’t have to be complicated, time-consuming, or expensive. Real estate professionals who take their careers seriously know that they need to keep in touch with their past clients. Actually, I’m going to drop the past from this blog. Serious agents know that once a client,… Read more »
How to Convert Renters into Home Buyers
Many real estate agents choose to start their careers by working with renters—connecting those who aren’t ready to buy with the right rental property. While it’s possible to earn a respectable amount of money by working the rental market, it’s much more lucrative—and more efficient—to help people buy or sell. The good news is, if… Read more »
6 Unique and Creative Marketing Ideas for Real Estate Agents
Frankly, as a writer who has respect for the English language, I can get pretty ticked off when someone promises “unique” marketing ideas, and the first thing on their list is “create a website.” Really? If you want marketing ideas that will help you stand out not just for the sake of being different but… Read more »
Ep. 261: Why You Need to Stop Buying Leads (with Tim Harris)
Should You Be Buying Real Estate Leads? Real Estate Coach Tim Harris, of Tim and Julie Harris Real Estate Coaching, offers his opinion. Who should listen: Real estate agents who want to benefit from a top coach’s insights about the industry, sales skills, hiring a coach, and buying leads. Key idea: Nothing is going… Read more »
Ep. 239: How to ask for REFERRALS the right way, with Barb Betts
How to Develop a Relationship Marketing System Word-of-Mouth is Not a System Who should listen: This episode is for professional service providers who want to understand how to operationalize their relationship marketing strategy. Key point: Relationship marketing requires authenticity; it’s not for everyone. If you don’t have a prospect’s trust, then not even your… Read more »
Ep. 233: How to scale your business by treating sales like an operation, with Michael McFall
Perfecting Your Sales Process Sales Isn’t Everything. It’s the Only Thing. During his interview, Michael McFall, co-CEO of Biggby Coffee, makes a simple, often heard, but overlooked idea: In business, sales is everything. Period. It’s an uncomplicated idea that makes perfect sense. Without sales, you don’t make any money and your business fails. Everything… Read more »
Ep. 229: How to Thrive in a Low-Inventory Market with Kevin Scanlan
Low Housing Inventory Strategies agents can use to find opportunities During his interview, Kevin Scanlan makes clear that unless agents adapt to becoming a listing-centric agent during this period of low housing inventory, they will go “extinct.” Simply put, you won’t make money unless you do. But it’s a bit of a chicken and… Read more »
Ep. 228: 4 Behind the Scenes Tips for Greater Lead Conversion
Qualifying Leads for Better Conversion Not all leads are created equal In this Silver Dollar episode of Stay Paid, Luke and Josh discuss four ways you can improve your lead conversion rate: Qualify your leads. Be consistent in following up. Measure your conversion rates. Nurture and retarget the leads you have. Here, we’ll elaborate… Read more »
