Inbound marketing, which involves taking strangers through a process that eventually turns them into customers and even promoters of your brand, has become the most effective marketing strategy for doing business online. That means it’s no longer just a “good idea” for your business to be actively involved in social media. As reported by Marketing… Read more »
Using Your Facebook Business Page as Part of Your Inbound Strategy
Take These 3 Steps to Create a Must-Follow Facebook Page
Before you start running ads for your products or services, you need to make sure your Facebook page is worth following. In other words, when people click on a link to your business page, they shouldn’t be subjected to a series of sales-oriented posts. Instead, they should find a carefully curated mix of content that… Read more »
5 Best Social Media Management Tools for Small Business in 2025
From content sourcing to completely automated solutions, these are the five best social media management tools for small business owners to boost their engagement. At the risk of stating the obvious, posting content to social media is one of the most crucial strategies for small business owners in today’s digital age. Do it well, and… Read more »
How to Share the Digital Edition on Facebook
The American Lifestyle digital edition is a powerful tool for strengthening connections with all your contacts. But if you’re not sharing it on social media, you’re missing out. Today on Put a Pin in It, Andrea Tremper shows you how to share your digital edition on Facebook. Video Transcription When you send your magazine’s… Read more »
4 Can’t-Miss Tips for Promoting Your Event on Facebook
When you’re planning to host an event related to your business, Facebook provides excellent opportunities for getting the word out. To get started, simply navigate to your Facebook business page and scroll down to where you would normally create a new post. Select “Event” and then follow the instructions on your screen. Be sure to specify… Read more »
Clean Your List and Improve Email Open Rates
Anyone who tells you email marketing is dead isn’t a professional marketer (or they won’t be for long). According to Litmus.com, the ROI for email is 36:1. Think about that for a moment. For every $1 spent, the average return is $36. Personally, we’d take that every day, all day long. Email marketing is one… Read more »
How to Create an Effective Branded Facebook Ad
When you’re a service-based salesperson looking to grow your business on Facebook, getting the word out about what you sell is only part of the equation. You also need to work hard to build trust and add value to the lives of your clients and prospects. Branded Facebook ads will help you get in front… Read more »
The Ultimate Daily To-Do List of Successful Agents
It’s difficult for real estate agents to maintain a daily routine. The job requires constant adaptation, and since no two days are ever the same, agents have to remain agile. But there are four things you absolutely must do everyday. If you carry these tasks out every day, there is no doubt you will be… Read more »
My Daily Routines (and Why I Do Them Without Fail)
As the cohost of the Stay Paid podcast, I get to have some awesome conversations with top producers from fields like real estate, financial services, and insurance. While no two paths to the top are identical, one thing a lot of these people have in common is discipline. They all have certain approaches and habits… Read more »
How to Share an Article from Your Digital Edition
If you’re sending the American Lifestyle digital edition, you’ve got a great resource for keeping in touch with your contacts on a monthly basis. But did you know you can also share content from your digital edition to social media? Today on Put a Pin in It, Andrea Tremper gives step-by-step instructions for navigating… Read more »
How to Share a Recipe from Your Digital Edition
Each month, the American Lifestyle digital edition offers new content that your clients are sure to love, including new recipes in every single issue. Today on Put a Pin in It, Jessi Carlin shows you how to share a recipe from your digital edition. Video Transcription According to a 2018 survey, 68 percent of… Read more »
The Darker Side of a Career in Sales
Making sales calls, selling products door to door, and even dealing in real estate, are all professions that are bound to leave you with some downright disturbing stories. Whether you’ve been on the other end of a call that’s left you with shivers down your spine or had to backpedal out of a house because… Read more »
