Of all the types of marketing strategies out there, the one I’m about to discuss with you is easy to understand, simple to implement, and, above all, exceptionally effective. And whether you’re a real estate agent, independent financial advisor, insurance broker, roofer, landscaper, interior designer, or any other type of small business owner, you can… Read more »
The Best Marketing Strategies for Your Small Business
The New and Improved ALM.com
We’ve said it before and we’ll say it again: every great business needs a solid web presence to back it up. It doesn’t matter if you are a toy manufacturer from Kentucky or a sales and marketing company from California—a great website can help you stand apart from the competition and instill trust in your… Read more »
7 Top Agents Share Their Strategies for How to Market Yourself as a Real Estate Agent
It’s official! Among marketing strategies for real estate agents, building relationships is the leading strategy for success. When I was first preparing to write this blog, I found myself pulled in all directions. There is a mound of information out there about how to market yourself as a real estate agent. Frankly, I feel great… Read more »
Ep. 189: Maximize Your Facebook Advertising with Grant Wise
 Dynamic Remarketing How to adjust your Facebook marketing strategy to include video in your remarketing campaign and multiply lead conversions. Here’s an intriguing question: How do you get in front of your audience without calling, texting, or emailing them? Grant Wise is the president and co-founder of Witly, a client generation software for real… Read more »
Ep. 171: Tamara Johnson: Dream big. Fail hard. Get back up.
 This is Not a Failure to Success Story. Nor is it a story about succeeding and then failing. It’s not even a story illustrating the quaint but annoying panacea: Success is not final; failure is not fatal. It is, however, a story to which every entrepreneur can relate. It’s a story for anyone who… Read more »
How to Find Houses for Sale by Owner (FSBO)
For sale by owners (FSBO) can be great opportunities to earn listings for real estate agents. All you have to do is convince the owner that they will be better off with your advice and guidance, so be ready to sell yourself and the value you provide. But before you have to worry about pitching,… Read more »
Ep. 209: Don’t be famous. Be MicroFamous.
 The Real Power of Podcasts Matt Johnson runs a San Diego-based production agency that creates ready-to-launch podcasts for business coaches, consultants, and thought leaders. His job is to make sure his clients connect with the right audience, build influence, and become MicroFamous (which is also the name of his book and podcast). And during this… Read more »
Ep. 36: How to Build Your Email Marketing List
Many assume that email is dead, but we’re here to prove otherwise! Think about this: your email list—if built properly—may be the one marketing source that is truly yours to own. And even with all of the new ways we have to generate leads in sales today, email is still the king of marketing ROI… Read more »
Optimizing Your Presence on Real Estate Portals
If you’ve ever tried to build a website or blog for your business, you know that competing with the major real estate portals for first-page ranking in online search engines is a daunting task. With so much content and millions of pageviews, portals like Realtor.com and Zillow enjoy a formidable online presence. The good news… Read more »
How Real Estate Agents Can Use Psychology to Get More Client Referrals
Part 1 in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies You don’t need to be told how valuable client referrals are to your real estate business. Even so, it’s worth trying to quantify the value they can add to your business and the commissions they can add to your pocket…. Read more »
The Future Impact of AI on the Real Estate Market
Guest blogger Abhi Golhar shares his observations and thoughts about the present and future role of AI in real estate. Artificial intelligence is proven to be one of the most major disruptors of the proptech transformation in real estate. This real estate sector is discovering how to handle the huge volumes of data that buildings… Read more »
Ep. 193: The Two-Finger Follow-Up System with Jared James
The 3 Most Important Sales Skills Needed to be an Entrepreneur This week’s Stay Paid guest is entrepreneur Jared James. Jared owns the third largest coaching and training company in North America. He also owns a successful SaaS company and a marketing company. While speaking about being an entrepreneur, Jared says, “Visibility is what… Read more »
