You don’t tell people you’re the best. You reveal it. According to Tim Seifert, SVP and head of annuity sales at Lincoln Financial Distributors, 50% of affluent consumers are brand neutral.[1] Let me repeat that . . . HALF of all affluent consumers are brand neutral. This means affluent clients are as likely to keep… Read more »
5 Tips New Luxury Agents Need for Marketing Luxury Homes
Ep. 164: 7 Tips for Managing Virtual Teams
Managing Virtual Teams Ideas for managing remote employees and tips for remote workers Practically overnight, managers and their people had to scramble to find ways to help business go on as usual under very unusual circumstances. Since the pandemic grasped the country by the neck last March, business managers have had to pivot and… Read more »
Zillow’s Embarrassing Glitch Should Be a Wake-Up Call for Agents
It’s not the first time Zillow has experienced a glitch, nor is it likely to be the last, but during the weekend of January 16, agents were surprised that they could not see their listings and past sales on their Zillow profile. The problem occurred as Zillow was migrating “from thousands of disparate data feeds to… Read more »
Ep. 221 Tips for Writing Your Own Copy from #1 Google Copywriter
Be Your Own Freelance Copywriter Hiring copywriters not in your budget? These copywriting secrets and tips can help you broaden your audience and get you the attention that generates leads. As Luke says at the beginning of this week’s episode, copywriting is hard—and it is. Professional copywriters consistently spend their time learning and refining… Read more »
Ep. 223: How to Close the First 36 Transactions in Real Estate with Jeff Cohn
Where New Agents Should Be Getting Their First Real Estate Transactions In 2019, Jeff Cohn’s team of agents was named by Berkshire Hathaway HomeServices as the #1 team in unit sales in the world. He knows his numbers, and he’s put into place a system for his new agents to know precisely when and… Read more »
Ep. 224: Instagram—What to Post and How to GROW Your Following
— Instagram Growth Strategies for 2021 These tactics won’t cost you a dime. To grow organically on Instagram simply means to grow your following for free. Especially for entrepreneurs who may be just starting out, we recommend that you begin by maximizing the potential of your content and reaping the benefits of engaging with other… Read more »
Ep. 226: What we’ve learned from sending 100 MILLION pieces of direct mail
How to Create Better Content and Improve Your Next Direct Mail Campaign To get better results from your direct mail marketing, ensure that your content is relevant, the quality is professional-grade, and you include a call to action. We are sick and tired of people telling us that print is dead. In the spirit… Read more »
Ep. 225: Eric Siu – How to constantly level up
Gamify Your Life and Your Business When you think about your life and business as if they were games, you’re going to have more fun. If you’re not familiar, gamification is taking the elements of any basic game like points, rules, competition, rewards, teams, etc., and applying them to another activity. The purpose of… Read more »
Ep. 228: 4 Behind the Scenes Tips for Greater Lead Conversion
Qualifying Leads for Better Conversion Not all leads are created equal In this Silver Dollar episode of Stay Paid, Luke and Josh discuss four ways you can improve your lead conversion rate: Qualify your leads. Be consistent in following up. Measure your conversion rates. Nurture and retarget the leads you have. Here, we’ll elaborate… Read more »
Ep. 229: How to Thrive in a Low-Inventory Market with Kevin Scanlan
Low Housing Inventory Strategies agents can use to find opportunities During his interview, Kevin Scanlan makes clear that unless agents adapt to becoming a listing-centric agent during this period of low housing inventory, they will go “extinct.” Simply put, you won’t make money unless you do. But it’s a bit of a chicken and… Read more »
Ep. 232: 5 Tragic Landing Page Mistakes That Cost You Leads
Avoid These 5 Mistakes and Immediately Improve Landing Page Conversion Rate There are lots of companies that will charge you lots of money to improve landing page conversion rate using strategies and tactics you can implement yourself. Among those strategies are avoiding these five common but easily corrected mistakes: Including more than one call… Read more »
Ep. 233: How to scale your business by treating sales like an operation, with Michael McFall
Perfecting Your Sales Process Sales Isn’t Everything. It’s the Only Thing. During his interview, Michael McFall, co-CEO of Biggby Coffee, makes a simple, often heard, but overlooked idea: In business, sales is everything. Period. It’s an uncomplicated idea that makes perfect sense. Without sales, you don’t make any money and your business fails. Everything… Read more »
