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Ep. 259: Niching Down: How to Work Less and Make More (with Jennifer Egbert)

๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ๏ปฟ Is It Time for You to Find a Niche? Who should listen: Entrepreneurs who need to understand how to best niche their business, and who need reassurance that niching down is a sound and profitable business plan. Key idea: Understand your market, and nurture your sphere, and you wonโ€™t lack for referrals. Action item:… Read more »


Ep 73: Interview with Perry Marshall: Transform Your Business with the 80/20 Rule

  Perry Marshall is a world-renowned business consultant and author of Ultimate Guide to Google AdWordsโ€”the top selling book, worldwide, on internet advertising. More recently, he reinvented how the 80/20 principle is used in the business world. Today on Stay Paid, Perry discusses how you can use the 80/20 rule to maximize your profits and… Read more »



The word "referrals" printed in capital letters and underlined with a pen that lays on the paper.

Which Type of Referral Tool Is Right For You?

Choosing among referral tools may not seem like a big decision. Theyโ€™re not a major investment, after all. But there is a lot at stake when you consider the lifetime value of your client relationships. Whatโ€™s more, a study conducted by Goethe University Frankfurt and the University of Pennsylvania found that customers who come via… Read more »


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Ep. 30: The Value in Relationship Marketing

We all know that itโ€™s far too easy to get wrapped up in our products and services and lose sight of human connections. However, the key to sales is that your clients have to know you, they have to like you, and they have to trust you. But, how can this happen? Enter relationship marketing…. Read more »


A screenshot of a YouTube video with the caption "Waste-Free Life"

6 Helpful Videos Advisors Can Send Their Clients

When youโ€™re a financial advisor, it can be difficult to connect meaningfully with your clients while trying not to run afoul of compliance. Thatโ€™s why itโ€™s important for you to think outside the box. One way to do this is by offering up content thatโ€™s free of explicit financial advice and is focused on helping… Read more »


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Top 3 Direct Mail Marketing Ideas for Insurance Agents

Insurance is something you pay for that you hope youโ€™ll never have to use. That, in a nutshell, was how my father explained insurance to me when I got my first โ€œrealโ€ job. I was trying to decide whether adding long-term disability insurance to my benefits package was worth the pennies (back then) it would… Read more »


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5 Creative Holiday Marketing Ideas for Agents

You may be one of those real estate agents who figures that holiday marketing is primarily for other small business ownersโ€”owners of retail shops or whatnotโ€”but you send your holiday greeting cards anyway because . . . well, itโ€™s the thing to do. But hereโ€™s the deal. Done well, creative holiday marketing ideas can lay… Read more »


Ep 128: DEEP DIVE – Seth Greene โ€“ The Lead Generation Tips No One is Telling You

๏ปฟ๏ปฟ๏ปฟ๏ปฟ   Seth Greene is the nationโ€™s foremost authority on growing your business. He is the cohost of the SharkPreneur podcast with Shark Tankโ€™s Kevin Harringtonโ€”named one of the top ten podcasts to listen to in 2019 by Nasdaq. Heโ€™s also the founder of the direct response marketing firm, Market Domination, and a seven-time best-selling… Read more »


Ep 122: Top 9 Sales & Marketing Tips from Stay Paid’s A-List

  At Stay Paid, we have conversations with top producers from the worlds of real estate, financial services, and other fields, with the goal of giving you actionable advice you can implement in your own business. Today on Stay Paid, hosts Luke Acree and Josh Stike share some of their favorite golden nuggets of wisdom… Read more »


10 Ways New Agents Can Get Free Real Estate Leads

Updated September 26, 2023 As a new agent, you can get free real estate leads from more places and in more ways than you may have thought possible. When looking for free ways to generate real estate leads, the thing to keep in mind is to take advantage of the resources you already have in… Read more »


The Best Closing Phrases for Any Deal

In any sales situation, there comes a moment when the time feels right to go for the close. While there is no single magic phrase that will guarantee a sale, there are some time-tested lines that can help you get results. Here are six highly effective closing phrases you can use to close your next… Read more »