As we approach the 100thepisode of Stay Paid, we thought it would be fun to switch gears a bit. That’s why we asked our listeners to submit their very best sales and marketing questions for our hosts, Luke Acree and Josh Stike. This week on Stay Paid, Luke and Josh answer some of those… Read more »
Ep 99: Ask Stay Paid: Luke and Josh Answer Your Sales and Marketing Questions
4 Digital Marketing Trends You Can Use in 2019
It’s the beginning of a new year, and that means now is a great time to take stock of your current approach to promoting your business online. Digital marketing is a fickle beast, which means what worked well for you 12 months ago won’t necessarily work today. That’s why it’s so important to keep track… Read more »
New Year, New You: Rethink Your Business in 2022
New year’s resolutions seem to go in and out of fashion, but it’s always a good idea to spend some time planning at the beginning of a new year. If it has been a while since you sat down and formulated a plan for your business—or if you have spent the past couple of years… Read more »
How to Track Print Ads in Google Analytics
Google Analytics is a great tool for tracking your online marketing efforts. But what about when your ads aren’t online? Here’s a nifty trick for that. Google Analytics can be a great tool to improve your marketing efforts. It can show you where your visitors are coming from and what they do while they’re on… Read more »
Ep. 139: Moses Hall–Network Your Way to the Top with Moses Hall
Moses Hall started his real estate career in 2014 as a licensed REALTOR®, specializing in commercial investment property acquisitions and commercial real estate disposition. In January 2019, he launched MoHall Commercial & Urban Development, where his focus is redevelopment through commercial real estate and investment properties. Through collaborative efforts, Moses’s ultimate goal is to… Read more »
Ep 137: Patrick Brewer – How to Turn Strangers into Raving Fans
Patrick Brewer is the founder of SurePath Wealth, an ensemble financial practice with seven offices across the country. He’s also the host of The Model FA podcast, which covers best practices for financial advisor practice management and marketing. Today on Stay Paid, Patrick offers strategies for connecting with prospects, and ultimately turning them into… Read more »
The 11 Best Referral Marketing Ideas You Haven’t Tried
You already know that customer referrals are one of the best ways to get new leads (otherwise, why would you be reading this article?), so I’m not going to bore you with the details about their higher conversion rate (30%), retention rate (37%), or lifetime value (16%) when compared to nonreferred customers. I’m simply going… Read more »
11 Wildly Effective Social Media Marketing Ideas for Insurance Agents
If you’re an independent insurance agent who struggles with attracting qualified leads and being remembered by your name rather than by the name of the carriers whose policies you sold, then social media presents a tremendous opportunity to affect both. Effective use of social media can improve both the quality of the customer experience you… Read more »
Proven, Road-Tested Ways to Get Real Estate Referrals
7 Stay Paid Podcast Guests Share Their Strategies The 4th and final part in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies It’s not often you find a resource that will give you a truly tested and proven solution to a problem. You’ll easily find “ideas,” “suggestions,” “tips,” and the like,… Read more »
8 No-Brainer Tips for Insurance Agents to Get More Referrals
Updated July 2023 If you are an insurance agent, chances are good you’re already aware that having a strong referral network will help you build your business. It’s even possible that client referrals are your primary lead generation tactic, and there are many good reasons for keeping that particular funnel full. Why referrals are superior… Read more »
10 Best Ways to Connect with Younger Homebuyers
According to NAR’s mid-year demographic survey, the average real estate agent is a 55-year-old white female who attended college and is a homeowner. By contrast, the median age of first-time homebuyers is 33. That means that real estate professionals may not be plugged in to the platforms and processes that make for effective marketing and… Read more »
Ep. 284: Content Marketing 3 Things You Need to Know for Quick Success
Build Your Content Marketing Strategy Around These 3 Pillars Who should listen: Anyone who wants to engage in content marketing but who doesn’t know the types of content that will drive leads. Key idea: Whatever the content, it needs to be valuable in at least 1 of 3 specific ways. Action item: Select one… Read more »
