Buying a home for the first time can be scary. It’s a huge decision to make, both financially and personally. That’s why it’s so important for buyers to work with a qualified agent who can guide them through the process. For real estate agents, the upside to working with first-time buyers can be summed up… Read more »
4 Tips for Winning Over First-Time Home Buyers
5 Tips New Luxury Agents Need for Marketing Luxury Homes
You don’t tell people you’re the best. You reveal it. According to Tim Seifert, SVP and head of annuity sales at Lincoln Financial Distributors, 50% of affluent consumers are brand neutral.[1] Let me repeat that . . . HALF of all affluent consumers are brand neutral. This means affluent clients are as likely to keep… Read more »
3 Strategies Financial Advisors Can Use to Build and Nurture Client Relationships
Aside from ensuring that your clients’ money is responsibly invested, one of the most important aspects of your job as a financial advisor is to make your clients feel secure and never regret the trust they’ve put in you. This isn’t simply for their benefit—happy and secure clients are going to remain loyal to you,… Read more »
What to Do Your First Year as a Real Estate Agent
A month-by-month guide to a profitable first year. The process of obtaining a real estate license involves months of planning and preparation, only to find out that you’ve done little to prepare for the actual day-in and day-out practice of real estate. Once you’ve passed your test, it’s time to get to work building your… Read more »
5 Tips for Managing Your Time More Effectively
When you’re trying to run a successful business, it can sometimes feel like there aren’t enough hours in a day. And, some days, it can feel less like you’re running your business and more like your business is running you. It doesn’t have to be this way. Rather than getting overwhelmed by the thought of… Read more »
10 Lucrative Client Events Financial Professionals Can Use to Grow Their Businesses
If you’re wondering how financial advisors get prospects, it’s by optimizing existing relationships. Client events will strengthen your existing connections, encourage clients to introduce you to new leads, and allow your guests to get to know, like, and trust you. If you manage personal investments and want to attract new clients, then you’re going to… Read more »
9 Freakin’ Awesome Facebook Marketing Ideas for Real Estate Agents
Social media marketing for small business . . . Facebook post ideas for small business . . . Real estate post ideas for Facebook Facebook lead generation for REALTORS® . . . Facebook story ideas . . . You search and search, and you still haven’t found the best answer to your most burning question:… Read more »
Ep. 283: US Ambassador of Entrepreneurship Talks about Marketing’s Cutting Edge
How to Produce High-Converting Content Who should listen: Entrepreneurs and small-business owners wanting expert advice and useful resources for maximizing the potential of their marketing, especially email and content marketing. Key idea: Personalization is essential to successful marketing, and the technology exists to make it easier than ever to implement. Action items: 1) Use… Read more »
Interview with Colton Lindsay: Top Strategies for Becoming a Fearless Agent
At just 32 years old, Utah-based real estate agent Colton Lindsay has achieved a life of financial freedom for himself through his fierce dedication to his business, and strategies that have helped propel his agency, the WGR Sales Team, to unbelievable success. In today’s episode of Stay Paid, Josh and Luke sit down with special… Read more »
Ep. 252: How to Use the Content Pyramid to Repurpose Content
Repurposing Content for Social Media Who should listen: This episode is for anyone who struggles with finding enough time to create the content they need to keep their audience engaged. Key point: If you consistently produce content in your field of expertise, then, over time, your audience will come to know, like, and trust… Read more »
A Real Estate Agent’s Guide to Building a Personal Marketing Plan
Building a personal marketing plan can be a challenge, even if it’s only because not everyone understands what a personal marketing plan is. It’s not unusual to find writers and marketers using a variety of industry terms imprecisely. You’ll even find cases where they use words and terms with different meanings interchangeably. Words such as… Read more »
5 Creative Holiday Marketing Ideas for Agents
You may be one of those real estate agents who figures that holiday marketing is primarily for other small business owners—owners of retail shops or whatnot—but you send your holiday greeting cards anyway because . . . well, it’s the thing to do. But here’s the deal. Done well, creative holiday marketing ideas can lay… Read more »
