How to Become More Disciplined Telling Me That Being Disciplined Requires Discipline Doesn’t Help—but the 5 Tips in This Article Do Who should listen: Real estate agents and other sales professionals looking for practical, no nonsense advice proven to generate leads and build trusting relationships with clients. Key idea: You already know what you… Read more »
Ep. 263: How Pull Marketing Pushed Agent Leigh Brown to #1
How to Get Real Estate Leads in 2020
An exodus from cities wracked by COVID-19 and a growing trend toward new work from home policies are creating big opportunities for real estate agents. My mother always says that if you look long and hard enough, you’ll find something good in every situation. But the COVID-19 pandemic has challenged her fortitude, as well as… Read more »
Ep 115: Lisa Harris – How Trade Shows Reveal a World of Hidden Leads
Lisa Harris is a South Carolina-based real estate agent with more than 20 years of sales and marketing experience. She’s discovered an incredible opportunity to generate business at home shows, wedding shows, and even craft shows. Today on Stay Paid, Lisa explains how she uses trade shows and other events to generate leads. Key… Read more »
Ep. 239: How to ask for REFERRALS the right way, with Barb Betts
How to Develop a Relationship Marketing System Word-of-Mouth is Not a System Who should listen: This episode is for professional service providers who want to understand how to operationalize their relationship marketing strategy. Key point: Relationship marketing requires authenticity; it’s not for everyone. If you don’t have a prospect’s trust, then not even your… Read more »
Ep. 349: The Stress-Free IG Strategy that Keeps Producing Leads (with Chad Vaughan)
This Agent’s Only Instagram Marketing Strategy Is to Be Consistent, Helpful, and Himself—and It Works Who should listen: Real estate agents and others who are looking for a simple “you-do-you” lead-generating Instagram strategy that is easy to implement and sustain. Key idea: Everyone is in a different place when they consume content, so your… Read more »
Proven, Road-Tested Ways to Get Real Estate Referrals
7 Stay Paid Podcast Guests Share Their Strategies The 4th and final part in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies It’s not often you find a resource that will give you a truly tested and proven solution to a problem. You’ll easily find “ideas,” “suggestions,” “tips,” and the like,… Read more »
The 11 Best Referral Marketing Ideas You Haven’t Tried
You already know that customer referrals are one of the best ways to get new leads (otherwise, why would you be reading this article?), so I’m not going to bore you with the details about their higher conversion rate (30%), retention rate (37%), or lifetime value (16%) when compared to nonreferred customers. I’m simply going… Read more »
Understanding Copyright: How to Safely Incorporate Internet Images into Your Marketing
“Can I get in trouble for using Google Images on my website?” Well, it depends. Images are vital to effective marketing, but reality is that you can’t go around willy-nilly copying and pasting ones you find on Google or social media for your own personal or business use. If you do, there’s a high probability… Read more »
Ep. 428: It’s Time to Harness the Power of Bots for Your Business
From Answering FAQs to Following Up with Leads, a Chatbot Could Revolutionize Your Business Key ideas: 1. Don’t keep it a secret. You’ll have more interaction if you let users know that they are conversing with a chatbot online. 2. Don’t focus on branding before you’ve generated business. Instead, set out to do what… Read more »
Ep. 266: 8 Videos Every Business Should Be Filming
Video Marketing for REALTORS® Creating a marketing video for your real estate business can be easy. These are the 8 types you’ll want to film. Who should listen: Real estate agents and other entrepreneurs who want to add videos to their marketing toolbox, but aren’t sure what types of videos they need and how… Read more »
Ep. 53: Interview with Kyle Wade: The Challenges of Breaking Ground in a New Industry
New real estate agent Kyle Wade may be just starting out in the industry, but it’s his determination and entrepreneurial spirit that are propelling him to the top of his game. In this episode of Stay Paid, Luke and Josh sit down with Wade to discuss how he hit the ground running with his real… Read more »
Why You Need to Embrace Adversity
There’s no getting around it: change is uncomfortable. But it’s also the path to greatness. If you’re serious about becoming successful, you need to learn to embrace being uncomfortable. The only way to grow, personally and professionally, is to step into the unknown. Don’t let the fear of rejection stop you. Dr. Joe Dispenza is a… Read more »
