Authority Marketing Positioning Yourself As the Expert (Even If You’re Not) Key idea: Being seen by your target audience as an authority isn’t so much about genuine expertise as it is about positioning yourself as an expert. Mike Saunders is a speaker, bestselling author of four books, and successful business coach who holds an… Read more »
Ep. 432: How to Be an Authority Even If You’re New to the Game
Ep. 440: How to Generate Leads from Facebook Groups Every Day
The Key to Growing Your Facebook Group Key idea: While Facebook remains the best platform for building communities, businesses need a workable strategy that will increase membership in their Facebook groups without making excessive demands on their time. You’ve likely heard that Facebook has gone all in on promoting the use of its groups… Read more »
How to Write an Email Marketing Newsletter: A Guide for People Who Aren’t Writers (or Even Marketers)
Let me guess. You’re either a small business owner who’s discovered that you need to do way more writing than you ever planned to (or maybe you were hoping to avoid it entirely) . . . Or you work for said business owner and the part of your job description that includes “other duties… Read more »
Ep. 454: 5 Life-Balancing, Business-Growing Strategies for Real Estate Agents
Business Transformations: Smart Strategies for Real Estate Agents Don’t let the idea that your real estate business is “too small” stop you from making smart investments that will increase your efficiency, augment the professionalism of your brand, and reward your clients for their loyalty. In each case, the ROI will be substantial. In the… Read more »
Proven, Road-Tested Ways to Get Real Estate Referrals
7 Stay Paid Podcast Guests Share Their Strategies The 4th and final part in our series: How Real Estate Agents Can Optimize Their Referral Marketing Strategies It’s not often you find a resource that will give you a truly tested and proven solution to a problem. You’ll easily find “ideas,” “suggestions,” “tips,” and the like,… Read more »
Ep. 456: The Only Growth Strategy That Never Fails (with Justin Brock)
Beyond Transactions: How Prioritizing Value Builds Brands Customers Will Love and Trust At any given time, only 3% of your audience is ready to buy from you today, so it’s important to develop a strategy that will keep the other 97% in your pipeline. A key component of that strategy should be activities that… Read more »
Ep. 459: Unlock The Power of Engagement to Build Your Instagram Presence
Instagram True or False (Revealing IG Secrets!) Not all the advice you hear about how to rank on Instagram is good. In fact, a lot of it will work against you. While Instagram advice is a dime a dozen these days, not all of it is very useful. Instagram continues to be the highest-downloaded… Read more »
ReminderMedia Branded Magazines Readership Survey
31% of recipients were prompted to refer the professional who sent them the magazine in the last 12 months. Why conduct a readership survey? In January 2023, we engaged GfK MRI to conduct an online study of your clients—the people who receive both the print and digital versions of American Lifestyle, Start Healthy, and Good… Read more »
Is Buying Real Estate Leads Worth It in 2024?
Beyond the pros and cons, there is a bigger picture to consider when deciding whether paying for real estate leads is worth it The best lead generation system for Realtors® is the one that works for you. Some agents find great success with organic strategies, such as door knocking and blogging. Conversely, others rely on… Read more »
Real Estate Agents Want to Know—Is Door Knocking Worth It?
Door knocking in the real estate industry is more than just a method of acquiring properties or clients; it’s an opportunity to build relationships and provide value. How do you know when something is worth doing? The answer is, naturally, subjective. Your decision will depend on various factors and personal considerations, including your enthusiasm for… Read more »
What Financial Professionals Should Be Posting to Social Media to Attract Leads
Among the available marketing strategies for financial advisors, social media is fast becoming a way for independent broker-dealers and registered investment advisors to level the playing field and grow their practices In the increasingly competitive world of expert financial services, the role of marketing has taken on new significance. While traditional marketing methods still have… Read more »
Ep. 401: Optimize Your Google Business Profile and Rank Higher
How to Improve Local SEO and Appear Higher in Search Results Formerly Google Business Page, an up-to-date Google Business Profile and knowledge of how to optimize it for local SEO searches are essential to improving your rank in search results and appearing in the Google Pac. Check out these 2022 statistics provided by Backlinko… Read more »
