What Real Estate Agents Need to Know About Augmented Reality

Augmented reality is the lesser known, more pragmatic sibling of virtual reality. While Virtual reality (VR) is totally immersive, augmented reality (AR) is a blending of tangible visuals and virtual ones, a mix of virtual reality and real life. PokĂ©mon Go is a great example of AR, as you walk around you’re still aware of… Read more »


The Power of the Handwritten Note

When was the last time someone wrote you a letter? It’s hard to imagine that this was once a primary form of communication. With e-mail and texting, everything’s instantaneous, but something is lost with all this cold digital efficiency. The handwritten note is a fantastic way to generate business for nearly nothing. It simply takes… Read more »


You’ve Been Using Social Media All Wrong

There are 1.9 billion users on social media, and ignoring these platforms is no longer an option. In this episode of Above the Noise, Luke Acree discusses the importance of a social media presence and the two things that every agent needs to master if they want to cultivate and close leads from the net…. Read more »


4 Character Traits of an ISA

Hiring an ISA can be a tricky process. It takes a special kind of person to grind it out everyday dialing for dollars. One of the best ways to make sure you’re bringing on the right person is to use a personality assessment and look for these traits. Video Transcription All right guys, so we’re… Read more »


Are You Leaving a Lasting Impression on Your Clients?

The only thing that separates you from your competition is your brand. Luke Acree talks about how to create an impression piece that will wow prospects and get you more clients.   Video Transcription Guys today we’re talking about making your name industry synonymous, and I want to dive a little deeper into this strategy… Read more »


Handle Objections Like a Boss

In this episode of Above The Noise, Luke Acree talks about how to overcome objections as they arise by outlining three general tactics that you can apply to any pitch, any prospect. Video Transcription Guys today we’re talking about cold calling and I want to talk a little bit more about this topic of handling… Read more »


Hit the Ground Earning in 2018!

The most effective way to scale your business and make more money in 2018 is with amazing marketing and amazing marketing can’t happen without a solid plan. Here’s how to formulate one that will take you income to the next level and beyond. Video Transcription So we’ve come to that point in the year where… Read more »


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Celebrating Little Victories

It’s not fun to fail. When we fail, we feel like we’ve let people down or, more importantly, let ourselves down. No matter the size of the loss—be it losing a championship game or missing an opportunity to secure a new sale—losing stinks. But it’s what we can gain from loss that is often overlooked…. Read more »


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Making Sense of a Confused Client

You’ve been working with a client for weeks, maybe even months, to no avail. Just when you feel like you’re making headway, the client changes their mind or expresses their hesitation, and just like that you’re back at square one. It feels like a waste of your time and theirs, but you persist anyway because… Read more »


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The Ultimate Cold Calling Tips for New Salespeople

Let’s face it: although necessary, cold calling can be a dreaded task for many salespeople. In this episode of Above the Noise, VP of Sales, Nick Bianco provides four tips to help any salesperson get over their fear of cold calling and ensure that they’re able to make the most out a not-so-favorite responsibility. Video… Read more »


Ep. 171: Tamara Johnson: Dream big. Fail hard. Get back up.

 This is Not a Failure to Success Story. Nor is it a story about succeeding and then failing. It’s not even a story illustrating the quaint but annoying panacea: Success is not final; failure is not fatal. It is, however, a story to which every entrepreneur can relate. It’s a story for anyone who… Read more »


5 Tips New Luxury Agents Need for Marketing Luxury Homes

You don’t tell people you’re the best. You reveal it. According to Tim Seifert, SVP and head of annuity sales at Lincoln Financial Distributors, 50% of affluent consumers are brand neutral.[1] Let me repeat that . . . HALF of all affluent consumers are brand neutral. This means affluent clients are as likely to keep… Read more »