Did you know that 80% of New Year’s resolutions fail by the second week of February? If you don’t want to contribute to that number, it’s time to get serious about the goals you’d like to accomplish in 2019. Developing a marketing plan should be at the top of your to-do list. In this special… Read more »
Ep. 60: Marketing Road Map for the New Year
What to Send to Your Email List
Your email list is a great way to keep people in your circle updated and informed—letting them know what you’re up to, as well as what you have to offer. It might be tough to decipher what information is worth sharing and how often to send out emails, but, once you find a good rhythm,… Read more »
Common Geofarming Mistakes (and What You Should Do Instead)
Farming is one of the most effective strategies you can use to zone in on a target market and become the dominant real estate agent in a specific area or with a specific demographic. While many have mastered the basics of farming, agents can get better results from farming by avoiding common mistakes and remembering… Read more »
Why Community Engagement is Crucial to Your Success
The foundation of business is relationships. When you build and maintain solid relationships with your clients, you’ll bring in a steady stream of referrals and repeat transactions. The key to establishing and strengthening relationships is community engagement. People want to know, like, and trust you The reason why so many prospecting efforts miss the mark… Read more »
Ep. 136: Paul Coan–Can Financial Advisors Beat the Market?
 Paul Coan is the founder and CEO of Ploutos Weath, a strategy platform for financial advisors, helping them to develop portfolios that perform while allowing them to keep complete control—freeing them up to focus on new and existing clients. He is also the author of Asset Protection & Wealth Preservation: A Guide to Help… Read more »
Ep. 141: Ed Stulak- Grow and Maintain Your Following on Instagram
 Ed Stulak is a New Jersey licensed REALTOR® and social media star. He has a new course that teaches everything he has learned over the last eight years about building a following on Instagram, including the basics of Instagram, personal branding, and strategies to build your following. He has been featured in publications… Read more »
3 Practices Every Business Should Continue Post-Quarantine
Despite this being a strange and difficult time for business owners, many have gotten creative and adapted in order to stay afloat. Whether it be offering takeout or upping their online marketing, innovation has been the name of the game. But what happens when quarantine ends and business is allowed to resume as normal? Should… Read more »
3 Ways to Diversify Your Marketing & Capture More Leads
Would you rather be a jack-of-all-trades or a master of one? This question might be hard to answer, especially when it comes to your business. But the truth of the matter is, putting 100% of your marketing budget into one single source will not drive the results you want. In fact, it will end up… Read more »
Ep. 153: Eric Feng – Top 12% Global Speaker on How to COVID-Proof Your Business
 In the post-COVID marketplace, service professionals will need to adapt to new and different strategies for online prospecting. Listen in as Eric Feng shares with Luke and Josh the three steps service professionals can take to create an attraction-based business—one where quality clients come looking for you—that’s immune to threats like COVID-19. Identify, research,… Read more »
Your End-of-the-Year Agent Checklist
You may be looking forward to the end of the year as a time to catch your breath between the unpredictable 2020 market and the sure-to-be-active Spring 2021 market. However, it’s important to use the precious downtime around the holidays to take care of your business and plan for the future. Below you’ll find an… Read more »
5 Lead-Producing Direct Mail Marketing Ideas for Real Estate Agents
Updated September 20, 2023 The most successful direct mail campaigns provide genuine value that get you past the trash can and into the home Even today, when everyone seems glued to a computer screen or a smartphone, direct mail is still an effective way for real estate agents to get their brand and message in… Read more »
7 Indispensable Virtual Tools Every Agent Needs
In recent years, we’ve all learned that “business as usual” as taken on new meaning. In real estate, for example, agents and clients alike have grown accustomed to the convenience of virtual showings and transaction management, which have proven to provide better communication and greater flexibility than ever before. Whatever your plans for your real… Read more »
