Augmented reality is the lesser known, more pragmatic sibling of virtual reality. While Virtual reality (VR) is totally immersive, augmented reality (AR) is a blending of tangible visuals and virtual ones, a mix of virtual reality and real life. Pokémon Go is a great example of AR, as you walk around you’re still aware of… Read more »
What Real Estate Agents Need to Know About Augmented Reality
KPI Tracking: 3 Measures Every Business Needs to Obsess Over
Key performance indicators, or KPIs, are benchmarks with which you measure the success of your business. And while there are thousands of ways to track KPIs, like reach and revenue, there are three essential ones that every company, big and small, needs to pay attention to. Video Transcription We talked about goal-setting in a previous… Read more »
Tips for Creating a Personal Brand on Social Media
Here’s the thing about personal brands: You have one, whether or not you think you do. And if you don’t define it for yourself, then other people will. From my own observation and experience, here are the four steps to creating a strong personal brand on social media—the kind that will help you make better… Read more »
How Real Estate Agents Can Generate More Referrals and Repeat Business
As a real estate agent, over 60% of your business should be coming from your past clients. In this episode of Above the Noise, Luke breaks down how you can use your personally branded magazine to help you generate valuable repeat and referral business. Video Transcription Are you generating enough referrals and repeat business in… Read more »
3 Ways Agents Can Improve Their Customer Retention Rate
Updated November 2021 It’s no wonder you’re having a problem with your customer retention rate. A whopping 70% of home buyers forget their agent’s name after one year. You’ve completed the transaction, both parties have signed on the dotted line, and you have just earned yourself a commission check. With money in your pocket and… Read more »
4 Ways Financial Professionals Can Hobknob with Prospects
Financial professionals usually don’t have success with shotgun marketing. Their service is hyper-specialized, and ideal clients need to meet a long list of criteria, the most important being a high net worth. Investment bankers and others want to fall into the good graces of wealthy people, and spending time in the right places helps. When… Read more »
Don’t Ever Accept a Discount on These Goods and Services
Everybody loves a great deal. But in a world filled with steep discounts and exaggerated claims, sometimes things really are just too good to be true. When homeowners consider selling their homes themselves (a.k.a. For Sale by Owner or FSBO), it may seem like a great way to save some money. But cutting out a… Read more »
11 New Ideas for Distributing Your Promotional Copies
Clients share how they use their personally branded magazines to grow their contact databases and generate leads Whether you’re new to our personally branded magazines, or you’ve been mailing a while, don’t you think it’s safe to say that your contact list could use a little updating? Everyone knows that your core clients and sphere… Read more »
How Often Should You Reach Out to Clients?
The most effective way to categorize all of your contacts is by the frequency with which you have to reach out to them. Categories make the world go ‘round, and you will lose a sale by assigning the wrong criteria to a prospect. Think about it—you accidentally address a seller like a buyer, and that… Read more »
Prospecting or Networking? What’s Your Style?
As we continue our daily quest to learn everything there is to know about sales, a pattern has started to emerge in regards to two camps of our most successful clients. They are both are at the top of their game, but they have two distinctly different approaches to lead generation. One group prospects relentlessly…. Read more »
Customer Story: “I Can’t Think of Anything Else I Can Spend This Little on and Get This Much of a Return”
Michael Davar is the founder of Zutila, a real estate agency based in Irvine, California. Michael and his employees send American Lifestyle magazine to clients and use the engaging content to create and maintain connections. He simply sums up the ROI: “You could do one sale in 3 years, and you’ve already completely paid for… Read more »
Why Veteran Agents Prospect Less
The short answer is because they can. But the longer answer is that they have built a book of business. They’ve worked hard for their clients and now those clients are eager to send referrals, and along the way they have probably taken specific steps to drive them. They have earned the luxury of doing… Read more »
